SXSfree?

by Dominic Mondragon

Every year SXSW has many free official events that are easy to get into. I am gonna highlight some of them. Here is a link to all the official free SXSW events. In past years I recommended the free Mazda cars leaving the convention center..Mercedes-Benz  is the new sponsor so not sure if those are available. Also, all events listed in this blog are free when using the SXSW Guest Pass if you don’t have a badge. Enjoy!

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SXSW COMEDY

One of the little known facts about SXSW is that all the Comedy shows are FREE to the public after badges/wristbands have been admitted, if the venues aren’t full. Unlike films and music showcases, Comedy doesn’t charge those without a badge. Simply line up in the “Standby” line at the venue, and 10-15 minutes before the show, you’ll find out whether or not you can get in to the show. See the complete schedule here. Your best bet to get into a show is at Esther’s Follies, since it is the larger venue…but try your luck at any show you’re interested in seeing!

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SXSW OUTDOOR STAGE AT LADY BIRD LAKE

One of my favorite SX events every year are the free shows at Auditorium Shores. I have seen so many great bands on this stage during SX over the last decade including Garth Brooks last year. They have made it bigger and better the last few years since The Strokes played there a few years ago and overpacked the place. Get there early so you can get a good spot. If you have a badge, you can get a free shuttle ride over to the park, and they have a private area off to the right where you can get bleacher seats and in past year free beer and Titos drinks!

Outdoor Stage at Lady Bird Lake Presented by MGM Resorts | March 15 – 17 from 4pm-10pm (View Entry Conditions and Rules)

Thursday, March 15 | Dream Out Loud presented by Voto Latino
5:15 PM – Centavrvs
6:15 PM – El Freaky Colectivo & Friends
7:15 PM – TBA
8:30 PM – Los Lobos

Friday, March 16
6:00 PM – Caamp
6:45 PM – Albert Hammond Jr.
7:40 PM – Shakey Graves
8:45 PM – Nathaniel Rateliff & The Night Sweats

Saturday, March 17
5:00 PM – Bidi Bidi Banda
6:00 PM – Night Drive
7:00 PM – A Giant Dog
8:00 PM – Shinyribs
9:00 PM – Roky Erickson

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SXSW WELLNESS EXPO

 is FREE and open to the public!

March 10-11. For the first time, SXSW is hosting the SXSW Wellness Expo dedicated to fueling your mind, body, and soul. Occurring over two days at the Palmer Events Center, this exhibition brings together thousands of SXSW attendees interested in healthy living and companies in the continually growing health and wellness industry. For more info visit here.

WHEN

Saturday, March 10 | 11:00–6:00pm
Sunday, March 11 | 11:00–6:00pm

WHERE

Palmer Events Center

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FREE MOVIES during SXSW at the Long Center!

If you have never been to a movie on the long center lawn, it is a great way to spend a late afternoon in downtown Austin. Take a blanket and your favorite food and beverage and watch a movie under the stars. SXSW badges can get here by using the free shuttles from the convention center.

SX will show free movies during March 12th at 8pm presented by Cartoon Network.

For more info click here.

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FLATSTOCK

Basically, this is a huge poster show where you can see the world’s best poster art as well as purchase it. I have never personally purchased anything so I am not sure if you need to bring your own tubes, but I visit flatstock at least once during SX to see all the awesome artwork. For more info click here.

WHEN

Thursday, March 15 | 12:00pm – 6:00pm
Friday, March 16 | 11:00am – 6:00pm
Saturday, March 17 | 11:00am-6:00pm

WHERE

Austin Convention Center, Exhibit Hall 4, Level 1

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SXSW Job Market

Now in its third year, the Job Market Stage will feature talks from industry leaders covering the latest trends, techniques and perspectives in the world of talent acquisition. For more info click here.

WHEN

Saturday, March 10 | 10:00am – 5:00pm
Sunday, March 11 | 10:00am – 5:00pm

WHERE

Austin Convention Center, Exhibit Hall 1

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General Assembly + SXSW 2018 Workshops

Join General Assembly and SXSW at the Palmer Event Center for 2 days of FREE classes on today’s hottest tech topics and desired skills. Saturday March 10 and Sunday March 11, you’ll have access to some of our most popular classes in web development, data analytics, data science, digital marketing, business development, user experience design, product management and more. You’ll learn new skills from seasoned practitioners and leave with the know-how to meet the next milestone in your professional life.

No badge or wristband needed to attend. You can sign up via this link.

WHEN

March 10–11, | 11:00am–4:30pm

WHERE

Palmer Events Center 2nd floor. (900 Barton Springs Road)

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SXSW MARKETPLACE

SXSW Marketplace brings together local Austin boutiques and hand-selected national and global brands to create a unique shopping experience at the epicenter of SXSW.

SXSW Marketplace is open to all badge types and the general public with the free SXSW Guest Pass.

More info available here.

WHEN

Thursday, March 15 | 12:00pm – 6:00pm
Friday, March 16 | 11:00am – 6:00pm
Saturday, March 17 | 11:00am – 6:00pm

WHERE

Austin Convention Center, Exhibit Hall 4, Level 1

Tips and Hacks for Having the Best SXSW Ever!

by Traci Mondragon

One of the greatest things about living in Austin is SXSW: that magical week in March when technology, film, and music combine to create a tangible energy in our beloved city.  If you’re reading this post, then you definitely know what SXSW is, and you’ve probably experienced it. So welcome, settle in for a long, but informative, read.

First things first… remember that SXSW is a marathon, not a sprint. Your body, your friends, and your spirit will thank you if you live by that motto all week. If you take nothing else away from this post, let it be that. Slow your roll. Stop and enjoy the week. Pace yourself!

SXSurvival Hacks for ALL!

Tricks for just getting through the week unscathed… or relatively alive anyway.

• Load up on Emergen-C and/or Pedialyte (these powder packs are easy to take with you!)
• Wear sunscreen
• Dress in layers. Texas weather is unpredictable, and you’ll likely be moving in and out of venues with varying temps.
• DRINK WATER (one after every 1-2 boozey beverages)
• If a party has fruits/veggies available as part of their free snacks, eat them!
• Take sit-down breaks when seats are available
• A break could be as simple as sitting under a tree at one of those free parties, or going inside the convention center to cool off in the A/C (if it’s hot).

Speaking of the Convention Center… there are a TON of free, clean bathrooms inside! Most hotel lobbies also have lovely bathrooms, and because so many people are going in and out of all these downtown hotels, no one will stop you from using their facilities if you’re not staying there.

Pack the essentials.

• Photo ID (everyone ID’s during SX)
• Cell phone
• Phone charger, extra battery, and/or wireless/battery-powered charger
• Cash (preferably $1’s for tipping, and some food trucks are cash-only)
• Credit/Debit card
• Refillable water bottle (there are water coolers all throughout the convention center)
• Maps, schedules
• Light snacks
• Emergen-C/Pedialyte powder packs
• Sunscreen

A cross-body bag or backpack can store all these items, as well as any swag you might collect throughout the day.

Getting downtown, parking, getting home safe

If you’re driving yourself…

• Give yourself about 2 hours to drive downtown, find parking, and get to where you’re going on time. No, this isn’t an exaggeration. Parking will be a nightmare, as will traffic in and around downtown.
• A good tip for where to park, in regards to your plans for the day… park near where you plan to end your night. You’ll be so incredibly tired by 2am, especially if you’ve been out since before noon. It’s better to have a long trek at the start of your day, than at the end.
• Many of the street meters will be wrapped up and only allow special permits to park by them, so don’t rely on where you “know” there is street parking. Garages may cost up to 5x as much as usual. So budget for parking, or be prepared to park much farther from downtown than expected.

Take Public Transpo or Use Ride Sharing Apps

• Capital Metro runs later than usual during SXSW, and this site will help guide you to your destination with ease! Key tip if you live central/west: Highland Mall is pretty much shut down, and has a huge parking lot right across the street from a Metro Rail stop! The Metro Rail that also stops RIGHT in front of the Convention Center!
• Austin has Uber and Lyft back (they were gone last year) so your options are plentiful.

I Have a Badge… So Now What?!

First off, DON’T be an idiot and keep your credit cards/photo ID inside the plastic badge sleeve. Taking that thing in and out of that is a great way to lose your badge, lose your ID/cards, or make it more difficult to scan your badge at official venues.

Badge Types/Admittance

Your admittance priority into events is dependent on what type of badge you will have. Most venues will have two lines: one for Priority Access and one for Secondary Access.

• Interactive = Priority admittance to Interactive panels/sessions/workshops and events (Secondary access to Film and Music events)
• Film = Priority admittance to Film screenings, panels/sessions/workshops, and events (Secondary access to Interactive and Music events)
• Music = Priority admittance to Music showcases, panels/sessions/workshops, and events (Secondary access to Interactive and Film events)
• Platinum = Priority admittance into Interactive, Film, AND Music events!

All official events will have capacity limits of course, so your badge will not get you into events that are at capacity, and there are a few, rare private or ticketed events that even your badge alone is not enough to get you into.

Create a Schedule with a Plan A, B, C, and D.

• SXSW has SO much to offer, and it can definitely be overwhelming. There are several different types of events, from morning till the wee hours of the night! But planning is key. And backup planning is crucial.
• If you haven’t already, create an account at schedule.sxsw.com. There, you can search events you’re interested in, and add events to your custom schedule. There’s also an app!

Best Kept Secrets for Badgeholders

There are a few insider tricks I’ve learned over many years of SXSW’ing, through trial and error, and some by pure happy accident!

• Some day parties and events offer priority entrance to badgeholders, over non-badgeholders who have just RSVP’d, so always go up and ask at the door if you see a HUGE line. It might be worth asking! The worst they can do is send you to the back of the line.
• The Registrant’s Lounge is open all week, and is a chill place to get a free drink, mingle, and get ready for all those evening parties, films, and showcases! Note: Volunteers are NOT allowed into the Registrant’s Lounge. Sorry, guys. We can’t get ALL the perks. The Registrant’s Lounge is located in Brush Square Park, just across 4th street from the Convention Center.
• In the past few years, SXSW has introduced new concepts to compliment the big three conference areas. These include Gaming, Sports, Style, and Comedy. Many of these “Convergence” events are open to all Registrants, no matter your type of badge.
• Take the Festival Shuttle! It runs between most film venues, and there’s also a loop from Palmer Events Center to the Convention Center.

Interactive Tips

Interactive parties tend to be overlooked by those who still think SXSW is just all about music. Often, these are great networking events with loads of free booze and food. Some of the best parties I’ve been to are Interactive parties. Those tech people know how to go hard! The Interactive closing party is at Stubb’s, and has always featured some HUGE acts (Ludacris, Deadmau5, Jimmy Eat World), not to mention an open bar. At Stubb’s! Those drinks are usually like $7 or more a pop! There are SO many day and night parties during Interactive. So take advantage of this!

Film Tips

Film panels often highlight specific films, and will feature the filmmakers and entire casts. These are often intimate settings with Q&A portions, so you can get up close to pick the brains of your favorite filmmakers or TV stars.

Music Tips

Inside the Austin Convention Center, in the 4th Floor ballrooms, are the music day stages. Super intimate settings feature artists both well-known and up-and-coming. These shows are a great way to see that band you love, but maybe conflicts with another band you love later in the week! The shows are never full, and you can always get a great spot up front, out of the elements, and the sound is always fantastic.

What if I Just Want to do All the FREE Stuff?!

If you’re a Baller ATX friend and follower… you probably can’t afford a badge (although you should have taken our advice back in January when we posted about volunteering!) But don’t fret… there are ways to do SXSW right…even if you’re broke!

RSVP till your fingers hurt.

There are so many sites, Facebook groups, etc. that list free parties if you DON’T have a badge. So if you don’t take my first piece of advice, then do this. In fact, Baller ATX has a handy list to aid in your RSVPing.

Register for a SXSW Guestpass.

This free wristband will allow you to experience a lot of SXSW, and the free “official” events have expanded over the years! New this year, the Guestpass allows you entry into the 2-day Wellness Expo at the Palmer Events Center. The most popular event you can attend with the Guestpass are the free outdoor shows at Lady Bird Lake. SXSW brings amazing bands to this stage each year.

So Remember…

Pace yourself, be SAFE, and have FUN. If you’re anything like me, SXSW is your Christmas, birthday, and Mardi Gras all rolled into one amazing week. Make it count, make it last, and make it memorable. But most importantly make it safe so you can make it out again next year! And the year after that and the year after that…

Give a little to Get a LOT!

When you think of SXSW, you think of the parties, the shows, the drinks, and the FUN! And the best way to experience everything SXSW has to offer is to have a badge. But how do you get a badge on a budget?! VOLUNTEER for SXSW. I know what you’re thinking. “I don’t have enough time to volunteer! So many hours! It’s too much work!” But no worries… You’re an adult. You’re smart. You’re capable.

Make your schedule work and sign up to volunteer. You work some (mostly easy) shifts, you get a badge. A badge most people pay WELL over $1500 for. It’s almost unbelievable! There are still plenty of crews who need volunteers, so head on over to volunteer.sxsw.com to learn more. There’s also a Volunteer Call this weekend at the Austin Convention Center, Ballrooms ABC. Saturday, January 27th from 3-5pm. Get down there and sign up!

You’ll get into SO many parties, lounges, panels, films, shows, etc. that you wouldn’t have if you didn’t have that badge. RSVPing can only get you so far… so help out, get a badge, and have the best SXSW ever!

SxSurvival Tips – How to Have the Best, Safest SXSW Ever!

by Traci Marie Mondragon

SXSW is a marathon, not a sprint. Let that be your mantra from March 11-20. Your body, your friends, and your spirit will thank you. If you take nothing else away from this post, let it be that. Slow your roll. Stop and enjoy the week. Pace yourself!

Living, breathing, and going to the bathroom.

If you’ve heeded my other advice throughout this series, then you are well-equipped with a plan for loads of parties with free food, drinks, and amazing live music. You want to make the most of all this planning you’ve worked hard at! This means staying WELL throughout the week. This means:

• Load up on Emergen-C
• Wear sunscreen
• Drink WATER (one after every 1-2 boozey beverages)
• If a party has fruits/veggies available as part of their free snacks, eat them!
• Take sit-down breaks when seats are available
• A break could be as simple as sitting under a tree at one of those free parties, or going inside the convention center to cool off in the A/C (if it’s hot).

Speaking of the Convention Center… there are a TON of free, clean bathrooms inside! Most hotel lobbies also have lovely bathrooms, and because so many people are going in and out of all these downtown hotels, no one will stop you from using their facilities if you’re not staying there.

Pack the essentials.

• Photo ID (everyone ID’s during SX)
• Cell phone
• Phone charger, extra battery, and/or wireless/battery-powered charger
• Cash (preferably small bills for tipping)
• Credit/Debit card
• Refillable water bottle (there are water coolers all throughout the convention center also)
• Maps, schedules
• Light snacks
• Emergen-C
• Sunscreen
• (because I’m a super girlie girl) powder, lip gloss, eyeliner  *optional

A cross-body bag or backpack can store all these items, as well as any swag you might collect throughout the day. Oh, and if you DO have a badge… DON’T be an idiot and keep your credit cards/photo ID inside the plastic badge sleeve. Taking that thing in and out of that is a great way to lose your badge, lose your ID/cards, or make it more difficult to scan your badge at official venues.

Getting downtown, parking, getting home safe!

If you’re driving yourself…

Give yourself about 2 hours to drive downtown, find parking, and get to where you’re going on time. No, this isn’t an exaggeration. Parking will be a nightmare, as will traffic in and around downtown.

A good tip for where to park, in regards to your plans for the day… park near where you plan to end your night. You’ll be so incredibly tired by 2am, especially if you’ve been out since before noon. It’s better to have a long trek at the start of your day, than at the end.

Many of the street meters will be wrapped up and only allow special permits to park by them, so don’t rely on where you “know” there is street parking. Garages may cost up to 5x as much as usual. So budget for parking, or be prepared to park much farther from downtown than expected.

Take Public Transporation!

If you just read the above, I might have scared you off from driving yourself. And while Austin isn’t exactly the most public transpo-friendly city, we’ve still got some great options.

Capital Metro runs later than usual during SXSW, and this site will help guide you to your destination with ease! Key tip if you live central/west: Highland Mall is pretty much shut down, and has a huge parking lot right across the street from a Metro Rail stop! The Metro Rail that also stops RIGHT in front of the Convention Center!

If you partied way too hard, use ride-sharing. GET HOME SAFE.

Above all else… make sure you get home safe. The ride sharing options in Austin no longer include Uber and Lyft, but we have Fasten and Fare, which are both good options.

I have a Badge…so now what?

by Traci Marie Mondragon

I’d like to thank everyone who read Vol 1 of my SXSW 2017 Advice Column. So, if you took my advice and signed up to volunteer, then you are going to earn a badge! Or maybe you’re just made of money and you purchased a badge. Either way… if this is your first time with that coveted plastic-encased-paper-holy-grail-on-a-lanyard, or you just need some helpful info on how to ROCK that badge, then this column is for you.

Keep in mind, I have been attending SXSW for over ten years, so I speak from experience. Also keep in mind that I’ve only ever attended because I’ve volunteered for that long as well…so I may not cover everything a paid registrant would know about. But I’ll do my best!

Badge Types/Admittance

There are BIG changes to the SXSW badge structure in 2017. Most notably, ANY badge type can get you into ANY part of the conference or festival. Here’s what I mean…

Your admittance priority into events is dependent on what type of badge you will have. Most venues will have two lines: one for Priority Access and one for Secondary Access.

Interactive = Priority admittance to Interactive panels/sessions/workshops and events (Secondary access to Film and Music events)

Film = Priority admittance to Film screenings, panels/sessions/workshops, and events (Secondary access to Interactive and Music events)

Music = Priority admittance to Music showcases, panels/sessions/workshops, and events (Secondary access to Interactive and Film events)

Platinum = Priority admittance into Interactive, Film, AND Music events!

All official events will have capacity limits of course, so your badge will not get you into events that are at capacity, and there are a few, rare private or ticketed events that even your badge alone is not enough to get you into.

Create a Schedule with a Plan A, B, C, and D.

SXSW has SO much to offer, and it can definitely be overwhelming. There are several different types of events, from morning till the wee hours of the night! But planning is key. And backup planning is crucial.

If you haven’t already, create an account at schedule.sxsw.com. There, you can search events you’re interested in, and add events to your custom schedule. There’s also an app!

Use the day/type filters to search only the types of events you want, or by conference type.. Play with the filters, or use the search field at the top right to search for specific bands, films, or speakers you’re interested in.

Best Kept Secrets

There are a few insider tricks I’ve learned over many years of SXSW’ing, through trial and error, and some by pure happy accident!

Interactive

Interactive parties tend to be overlooked by those who still think SXSW is just all about music. Often, these are great networking events with loads of free booze and food. Some of the best parties I’ve been to are Interactive parties. Those tech people know how to go hard! The Interactive closing party is always at Stubb’s, and has always featured some HUGE acts (Ludacris, Deadmau5), not to mention an open bar. At Stubb’s! Those drinks are usually like $7 or more a pop! There are SO many day and night parties during Interactive. So take advantage of this!

Film

Film panels often highlight specific films, and will feature the filmmakers and entire casts. These are often intimate settings with Q&A portions, so you can get up close to pick the brains of your favorite filmmakers or TV stars.

Music

ACC Day Stages. Inside the Austin Convention Center, in the 4th Floor ballrooms, are the music day stages. Super intimate settings feature artists both well-known and up-and-coming. These shows are a great way to see that band you love, but maybe conflicts with another band you love later in the week! The shows are never full, and you can always get a great spot up front, out of the elements, and the sound is always fantastic.

Some day parties and events offer priority entrance to badgeholders, over non-badgeholders who have just RSVP’d, so always go up and ask at the door if you see a HUGE line. It might be worth asking! The worst they can do is send you to the back of the line.

All-Conference

Not specific to badge type…the Registrant’s Lounge is open all week, and is a chill place to get a free drink, mingle, and get ready for all those evening parties, films, and showcases! Note: Volunteers are NOT allowed into the Registrant’s Lounge. Sorry, guys. We can’t get ALL the perks. The Registrant’s Lounge is located in Brush Square Park, just across 4th street from the Convention Center. Speaking of Brush Square, there are parties going on at both the East side tent and West side tent ALL week! These usually feature free drinks, snacks/food, and bands.

Convergence

In the past few years, SXSW has introduced new concepts to compliment the big three conference areas. These include SXSW Gaming, SXSW Sports, and SXSW Comedy. Many of these Convergence events are open to all Registrants, no matter your type of badge.

Finally…

Always remember to have several back-up plans. Even with that badge, there may still be long lines, or they might run out of food or drinks, or the band you thought was playing that party may have cancelled. Always have a backup plan.

Enjoy that badge! You’ve earned (or paid for) it!

How to Own SXSW Like a BOSS

by Traci Marie Mondragon

One of the greatest things about living in Austin is SXSW: that magical week in March when technology, film, and music combine to create a tangible energy in our beloved city.  If you’re reading this post, then you definitely know what SXSW is, and you’ve probably experienced it.  And if you’re a Baller ATX friend and follower… you probably can’t afford a badge.  But there are SO many ways to do SXSW right…especially if you’re broke!  I’m about to give you the secrets to having the BEST possible SXSW experience of your life.

Give a little to Get a LOT

VOLUNTEER for SXSW. I know what you’re thinking. “I don’t have enough time to volunteer! So many hours! It’s too much work!” Okay, quit being ridiculous and get it together!!! You’re an adult. You’re smart. You’re capable.

Make your schedule work and sign up to volunteer. You work some (mostly easy) shifts, you get a badge. A badge most people pay WELL over $1200 for. It’s almost unbelievable! There are still plenty of crews who need volunteers, so head on over to volunteer.sxsw.com to learn more!

You’ll get into SO many parties, lounges, panels, films, shows, etc. that you wouldn’t have if you didn’t have that badge.

Can’t Volunteer?

RSVP till your fingers hurt. There are so many sites, Facebook groups, etc. that list free parties if you DON’T have a badge. So if you don’t take my first piece of advice, then do this. In fact, Baller ATX has a handy list to aid in your RSVPing.

Stay Safe

Gather your friends together and carpool, or better yet, split Rideshares. If the above tips are successful, you WILL be drinking A LOT. So be safe above ALL else.

Pace yourself!

SXSW means day drinking. My best advice? Stop drinking at about 8pm. Especially if you have a badge and will be going to night showcases. You won’t make it to that headliner you’re dying to see on the Friday night of Music if you are drinking from noon-4am every night that week. And even if you do you’ll feel miserable and probably won’t remember much.

Finally… Have FUN

If you’re anything like me, SXSW is your Christmas, birthday, and Mardi Gras all rolled into one amazing week. Make it count, make it last, and make it memorable. But most importantly make it safe so you can make it out again next year! And the year after that and the year after that…

Stay tuned for Volume 2 of Traci’s SXSW Tips Next Week!

SxSurvival Tips – How to Have the Best, Safest SXSW Ever!

by Traci Marie Mondragon

SXSW is a marathon, not a sprint. Let that be your mantra from March 11-20. Your body, your friends, and your spirit will thank you. If you take nothing else away from this post, let it be that. Slow your roll. Stop and enjoy the week. Pace yourself!

Living, breathing, and going to the bathroom.

If you’ve heeded my other advice throughout this series, then you are well-equipped with a plan for loads of parties with free food, drinks, and amazing live music. You want to make the most of all this planning you’ve worked hard at! This means staying WELL throughout the week. This means:

• Load up on Emergen-C
• Wear sunscreen
• Drink WATER (one after every 1-2 boozey beverages)
• If a party has fruits/veggies available as part of their free snacks, eat them!
• Take frequent breaks

A break could be as simple as sitting under a tree at one of those free parties, or going inside the convention center to cool off in the A/C (if it’s hot).

Speaking of the Convention Center… there are a TON of free, clean, well stocked bathrooms inside! Most hotel lobbies also have lovely bathrooms, and because so many people are going in and out of all these downtown hotels, no one will stop you from using their facilities.

Pack the essentials.

• Photo ID (everyone ID’s during SX)
• Cell phone
• Phone charger, extra battery, and/or wireless/battery-powered charger
• Cash (preferably small bills for tipping)
• Credit/Debit card
• Refillable water bottle (there are water coolers all throughout the convention center also)
• Maps, schedules
• Light snacks
• Emergen-C
• Sunscreen
• (because I’m a super girlie girl) powder, lip gloss, eyeliner  *optional

A cross-body bag or backpack can store all these items, as well as any swag you might collect throughout the day. Oh, and if you DO have a badge… DON’T be an idiot and keep your credit cards/photo ID inside the plastic badge sleeve. Taking that thing in and out of that is a great way to lose your badge, lose your ID/cards, or make it more difficult to scan your badge at official venues.

Getting downtown, parking, getting home safe!

If you’re driving yourself

Give yourself about 2 hours to drive downtown, find parking, and get to where you’re going on time. No, this isn’t an exaggeration. Parking will be a nightmare, as will traffic in and around downtown.

A good tip for where to park, in regards to your plans for the day… park near where you plan to end your night. You’ll be so incredibly tired by 2am, especially if you’ve been out since before noon. It’s better to have a long trek at the start of your day, than at the end.

Many of the street meters will be wrapped up and only allow special permits to park by them, so don’t rely on where you “know” there is street parking. Garages may cost up to 5x as much as usual. So budget for parking, or be prepared to park much farther from downtown than expected.

Take Public Transporation!

If you just read the above, I might have scared you off from driving yourself. And while Austin isn’t exactly the most public transpo-friendly city, we’ve still got some great options.

Capital Metro runs later than usual during SXSW, and this map will help guide you to your destination with ease! Key tip if you live central/west: Highland Mall is pretty much shut down, and has a huge parking lot right across the street from a Metro Rail stop! The Metro Rail that also stops RIGHT in front of the Convention Center!

If you partied way too hard, use ride-sharing. GET HOME SAFE.

Above all else… make sure you get home safe. The ride sharing options in Austin are pretty solid. Here are some discount codes to help ease the cost:

Get $15 off your first Uber ride. Redeem here.

Download Lyft for rides in minutes. Use this invite code for $50 in free ride credit!

Again, safety is key. And remember… SXSW is a marathon, not a sprint.

I have a Badge…so now what?

by Traci Marie Mondragon

I’d like to thank everyone who read Vol 1 of my SXSW 2016 Advice Column. So, if you took my advice and signed up to volunteer, then you are going to earn a badge! Or maybe you’re just made of money and you purchased a badge. Either way… if this is your first time with that coveted plastic-encased-paper-holy-grail-on-a-lanyard beauty, or you just need some helpful info on how to ROCK that badge, then this column is for you.

Keep in mind, I have been attending SXSW for nearly ten years, so I speak from experience. Also keep in mind that I’ve only ever attended because I’ve volunteered for that long as well…so I may not cover everything a paid registrant would know about. But I’ll do my best!

Badge Types

What you get into is dependent on what type of badge you will have.

Interactive = Interactive panels/sessions/workshops and events

Film = Film screenings, panels/sessions/workshops, and events

Music = Music showcases, panels/sessions/workshops, and events

Gold = Interactive AND Film

Platinum = Interactive, Film, AND Music

Create a Schedule with a Plan A, B, C, and D.

SXSW has SO much to offer, and it can definitely be overwhelming. There are several different types of events, from morning till the wee hours of the night! But planning is key. And backup planning is crucial.

If you haven’t already, create an account at schedule.sxsw.com. There, you can search events you’re interested in, and add events to your custom schedule. There’s also an app!

Use the day/type filters to search only the types of events you want, or by conference type. For example, if you JUST want to see all the parties for the Interactive portion of SXSW, Select Interactive, Events, All Days, then for Event Type, select Party. Play with the filters, or use the search field at the top right to search for specific bands, films, or speakers you’re interested in.

Best Kept Secrets

There are a few insider tricks I’ve learned over many years of SXSW’ing, through trial and error, and some by pure happy accident!

Interactive
Interactive parties tend to be overlooked by those who still think SXSW is just all about music. Often, these are great networking events with loads of free booze and food. Some of the best parties I’ve been to are Interactive parties. Those nerds know how to go hard! The Interactive closing party is always at Stubb’s, and has always featured some HUGE acts (Ludacris, Deadmau5), not to mention an open bar. At Stubb’s! Those drinks are usually like $7 or more a pop!

Film
Film panels often highlight specific films, and will feature the filmmakers and entire casts. These are often intimate settings with Q&A portions, so you can get up close to pick the brains of your favorite filmmakers.

Some films that may be music or tech related will allow Music or Interactive Registrants, respectively, into screenings, in addition to Film, Gold, and Platinum Registrants. Often this will be highlighted in the program/directory you receive at Registration, or color-coded in the online schedule.

Music
ACC Day Stages. Inside the Austin Convention Center, in the 4th Floor ballrooms, are the music day stages. Super intimate settings feature artists both well-known and up-and-coming. These shows are a great way to see that band you love, but maybe conflicts with another band you love later in the week! The shows are never full, and you can always get a great spot up front, out of the elements, and the sound is always fantastic.

Some day parties and events offer priority entrance to badgeholders, over non-badgeholders who have just RSVP’d. These include Fader Fort (must also have Fort wristband), Hype Hotel, and the Spotify House. This means you’ll get in to get those free drinks faster than your non-badgeholder friends!

All-Conference
Not specific to badge type…the Registrant’s Lounge is open all week, and is a chill place to get a free drink, mingle, and get ready for all those evening parties, films, and showcases! Note: Volunteers are NOT allowed into the Registrant’s Lounge. Sorry, guys. We can’t get ALL the perks. The Registrant’s Lounge is located in Brush Square Park, just across 4th street from the Convention Center. Speaking of Brush Square, there are parties going on at both the East side tent and West side tent ALL week! These usually feature free drinks, snacks/food, and bands.

Convergence
In the past few years, SXSW has introduced new concepts to compliment the big three conference areas. These include SXstyle, SXsports, SXgood, and SXSW Comedy. Many of these Convergence events are open to all Registrants, no matter your type of badge.

Finally…

Always remember to have several back-up plans. Even with that badge, there may still be long lines, or they might run out of food or drinks, or the band you thought was playing that party may have cancelled. Always have a backup plan.

Enjoy that badge! You’ve earned (or paid for) it!

SxSw Tips and Advice

First:

Second:

Third:

Fourth:

Pace yourself!

Finally, have fun!