If March is the month when Austin gets completely taken over by SXSW, April is when the city finally gets back to being itself.

The crowds from SXSW have disappeared. The barricades are coming down. The temporary stages are gone. Downtown starts feeling a little more normal again, and Austinites can finally get back to the things they actually do all year long: finding new restaurants, checking out new bars, listening to live music, drinking on patios and figuring out what is happening around town that weekend.

And April might be one of the best months to do it.

The weather is warm enough to spend hours outside without the brutal heat that will arrive later in the summer. Restaurants are opening patios, breweries are filling their outdoor spaces, music venues are booking spring shows, and Austin’s festival calendar is getting crowded again.

For Baller ATX, this is the part of the year when the question isn’t really “What’s happening in Austin?”

It’s:

“How are we going to fit everything in?”

APRIL IS THE START OF PATIO SEASON

The biggest change you’ll notice around Austin in April isn’t necessarily one particular event.

It’s the patios.

After months of unpredictable winter weather, restaurants and bars start moving people outside whenever the temperature cooperates.

This is the time of year when a casual lunch can turn into an afternoon of drinks.

A happy hour can turn into dinner.

Dinner can turn into live music.

And suddenly it’s 11 p.m. and you’re wondering how a quick drink turned into an entire night.

That’s Austin in April.

The city is built for outdoor drinking and dining, and April is one of the months when you can actually enjoy it without immediately feeling like you’re sitting inside an oven.

East Austin is especially good for this.

The area around East Sixth and the surrounding neighborhoods has enough restaurants, cocktail bars, breweries and patios that you can spend an entire afternoon moving from one place to another without needing to drive across town.

EAST AUSTIN CONTINUES TO BE ONE OF THE CITY’S HOTTEST FOOD AREAS

If you haven’t spent much time exploring East Austin’s food scene lately, April is a good excuse to start.

The neighborhood continues to be one of the most interesting places in the city for restaurants, bars and food trucks.

And what’s particularly fun is the variety.

You can find tacos.

You can find barbecue.

You can find burgers.

You can find upscale dining.

You can find casual neighborhood spots.

And you can find places where the restaurant is barely distinguishable from the bar next door.

That combination is what makes East Austin so much fun for a Saturday afternoon.

Start with lunch.

Find a patio.

Get a drink.

Walk around.

Grab another drink.

Then figure out where you’re eating dinner.

No reservation required.

THE BAR SCENE IS MOVING OUTSIDE

April is also when Austin’s bar scene starts changing.

The rooftop bars become more attractive.

Outdoor cocktail patios fill up.

Breweries start hosting more events.

Bars begin booking more outdoor entertainment.

And people start treating drinking outside like a legitimate afternoon activity again.

Austin has always had a strong patio culture, but there’s something different about the first few weeks of spring when everyone realizes they can finally sit outside for hours.

You start seeing groups meeting for happy hour.

People bringing dogs to patios.

Friends gathering for Sunday afternoon drinks.

And people who normally never go out on weeknights suddenly deciding they need to meet for “just one.”

It rarely stays at one.

LIVE MUSIC DOESN’T STOP AFTER SXSW

One mistake people make is assuming that SXSW is the beginning and end of Austin’s music calendar.

It isn’t.

SXSW is simply the biggest concentrated burst of music.

Once it’s over, the city’s normal music scene takes over again.

April is packed with concerts at Austin’s established venues, smaller clubs, neighborhood bars and outdoor spaces.

The Red River district remains one of the easiest places to build a music night because you can move between venues without spending half the evening in traffic.

You can see one band at Mohawk, walk to another venue, grab food and then finish the night somewhere else.

That’s one of the reasons the Red River area remains important even as Austin’s nightlife continues expanding into other parts of the city.

DON’T FORGET ABOUT THE SMALL VENUES

If you only pay attention to the biggest concerts, you’re missing a huge part of Austin.

April is a great month to find smaller shows.

Check the schedules at local clubs.

Look at neighborhood bars.

Pay attention to bands playing early sets.

And if you don’t recognize the name, give them a chance.

That’s one of the best things about Austin’s music scene.

You don’t need to know the artist before you walk through the door.

Sometimes the best night is the one you didn’t plan.

THE FOOD TRUCK SCENE IS STILL AUSTIN’S SECRET WEAPON

Restaurants get a lot of attention, but April is also a great month for food trucks.

The weather is perfect for eating outside, and food trucks give you the freedom to build your own evening.

Grab tacos.

Get a burger.

Try something you’ve never had.

Find a food truck park.

Order a drink nearby.

And keep moving.

One of the best things about Austin’s food scene is that you don’t always have to commit to a traditional restaurant.

Some of the city’s most interesting food comes from small operators working out of trailers.

And because April is comfortable enough to eat outside, there’s no reason to stay indoors.

SPRING IS BRINGING NEW RESTAURANT EXCITEMENT

April is also a good time to start paying attention to restaurant openings.

Austin’s food scene doesn’t stay still for very long.

One restaurant closes.

Another opens.

A chef moves into a new space.

A food truck becomes a brick-and-mortar.

An established restaurant opens a second location.

And suddenly everybody is trying to figure out whether the newest place is actually worth the hype.

That’s part of the fun.

Don’t automatically assume the newest restaurant is the best restaurant.

Give it a chance.

But also keep an eye on places that have been quietly building a following.

Sometimes the restaurant that’s been open for six months is better than the place that opened yesterday.

BARBECUE SEASON NEVER REALLY ENDS IN AUSTIN

April is also a great month to revisit Austin barbecue.

The weather makes standing outside in line considerably more pleasant than it will be in July.

If you’ve been putting off trying a barbecue spot because you didn’t want to deal with the wait, spring is a much better time.

And don’t limit yourself to the famous names.

Austin’s barbecue scene stretches well beyond the restaurants tourists know.

Explore.

Try different places.

Compare brisket.

Argue about which one is better.

That’s basically an Austin tradition itself.

TACOS ARE STILL KING

And while we’re talking about food, April wouldn’t be April in Austin without tacos.

Breakfast tacos.

Street tacos.

Food-truck tacos.

Upscale tacos.

Late-night tacos.

There is no shortage.

The best way to approach Austin’s taco scene is to stop trying to find one definitive answer.

There isn’t one.

Everybody has a favorite.

And everybody thinks your favorite is wrong.

That’s how it works.

Instead, build your own list.

Try places in different parts of town.

Compare them.

Then argue about them with your friends.

KITE FEST IS BACK

One of the more recognizable April traditions is the ABC Kite Fest, which returns to Zilker Park.

It’s been an Austin tradition for generations and is a great excuse to spend a spring afternoon outside.

But it doesn’t have to consume your entire weekend.

Go see the kites.

Walk around.

Take some pictures.

Then leave Zilker and find lunch, drinks or live music.

That’s the Austin way to do it.

Make the event part of your day instead of making it your entire day.

EEYORE’S BIRTHDAY IS ANOTHER APRIL TRADITION

April also brings Eeyore’s Birthday Party, one of the city’s longest-running and strangest annual traditions.

If you’ve never been, expect costumes, drums, dancing, food and plenty of people embracing Austin’s weird side.

It’s a completely different experience from Kite Fest, but that’s exactly what makes April interesting.

One weekend you’re watching kites over Zilker.

Another weekend you’re watching costumed Austinites celebrate a fictional donkey.

And somehow neither seems unusual here.

TAKE ADVANTAGE OF LADY BIRD LAKE

If you haven’t walked the Lady Bird Lake trail in a while, April is the month to do it.

The weather is usually good enough to make the walk enjoyable without feeling like you’re training for survival.

Go in the morning.

Go after work.

Walk with friends.

Run.

Rent a kayak.

Or simply sit somewhere near the water.

You don’t need to spend money every time you go out in Austin.

Sometimes the best plan is free.

SPRING IS ALSO A GOOD TIME FOR BREWERIES

Austin’s brewery scene becomes especially attractive in April.

Outdoor seating.

Food trucks.

Live music.

Games.

Dogs.

Friends.

And cold beer.

The brewery doesn’t necessarily have to be the final destination.

Use it as a starting point.

Meet friends.

Have a beer.

Get something to eat.

Then decide where you’re going next.

That’s much more fun than sitting at home trying to figure out what everybody wants to do.

EAST SIXTH IS GETTING BUSY AGAIN

East Sixth is another neighborhood worth watching as the weather improves.

The bar scene becomes more active.

Patios fill up.

Restaurants stay busy later.

And the streets start feeling like they did before the summer heat arrives.

If you’re looking for a casual Saturday night, East Sixth is still one of the easiest places to start.

You don’t need to know exactly where you’re going.

Just walk.

Look around.

Find a place that looks interesting.

Go inside.

RED RIVER IS STILL THE BETTER CHOICE FOR MUSIC

If your priority is music rather than bar hopping, head toward Red River.

The concentration of venues makes it much easier to see multiple artists in one night.

And unlike SXSW, you’re not trying to squeeze 20 shows into one evening.

Pick two or three.

Enjoy them.

Grab some food.

Have a drink.

That’s enough.

SOUTH CONGRESS IS PERFECT FOR A SPRING SATURDAY

South Congress also benefits from the April weather.

Start with coffee.

Walk the avenue.

Shop.

Get lunch.

Have a cocktail.

Take pictures.

Then stay for dinner.

The neighborhood can get crowded, especially on weekends, but that’s part of the atmosphere.

If you’re bringing someone to Austin for the first time, South Congress is still an easy recommendation because it gives you food, shopping, drinks and people-watching all within a relatively small area.

THE BEST PART OF APRIL: YOU DON’T NEED A BIG EVENT

This might be the biggest difference between April and March.

During SXSW, you feel like you have to be somewhere.

There’s always another event.

Another party.

Another show.

Another RSVP.

April is different.

You can wake up Saturday morning and decide what you want to do that day.

Want brunch?

Go.

Want tacos?

Find tacos.

Want a brewery?

Pick one.

Want live music?

Check the schedule.

Want to sit on a patio for four hours?

That’s perfectly acceptable.

Austin doesn’t need a giant festival every weekend.

THE BALLER ATX APRIL GAME PLAN

If we were putting together the perfect April Saturday, we’d keep it simple.

Start with breakfast tacos.

Find a good coffee.

Head outside.

Walk around Zilker or Lady Bird Lake.

Grab lunch somewhere with a patio.

Find a brewery or cocktail bar.

Take a break.

Then head toward East Sixth or Red River.

See some live music.

Grab late-night food.

And don’t make plans for the next morning.

You’re going to need it.

WHAT TO WATCH FOR THIS MONTH

April is also the time to keep an eye on what’s coming next.

Restaurants announcing new locations.

Bars opening.

New food trucks.

Spring concert announcements.

Outdoor events.

Pool season approaching.

And summer festival schedules beginning to take shape.

Austin changes quickly, and some of the biggest news isn’t always the event happening that weekend.

It’s what’s about to open.

What’s about to close.

And what’s about to become the next place everybody is talking about.

APRIL IS THE MONTH TO GET OUT

There’s something about April that makes Austin feel like itself again.

SXSW is behind us.

The summer heat hasn’t arrived.

The patios are open.

The parks are busy.

The restaurants are experimenting.

The bars are getting crowded.

The music venues are working.

And people are outside.

You don’t need a huge budget.

You don’t need a reservation.

You don’t need a festival wristband.

Pick a neighborhood.

Find some food.

Get a drink.

Listen to music.

Walk around.

Try something new.

And if you happen to run into a giant kite flying over Zilker Park or a group of people celebrating Eeyore’s birthday along the way, even better.

That’s April in Austin.

The city is outside again.

Every March, Austin becomes a different city.

Traffic gets worse.

Hotel prices go insane.

Downtown gets packed.

Music pours out of bars.

Brands take over parking lots.

Celebrities start appearing at restaurants.

And seemingly every empty piece of pavement becomes an opportunity for somebody to build a temporary stage.

It’s SXSW.

For people with badges, SXSW is a massive conference, film festival, music festival and networking event.

For everybody else, it can look like you’re locked out of the party.

You’re not.

One of the biggest misconceptions about SXSW is that you need a badge to experience it.

You don’t.

In fact, some of the most memorable SXSW experiences happen outside the official conference venues.

The key is knowing how Austin works during SXSW.

And after years of covering Austin events, Baller ATX has learned one important lesson:

Don’t try to do SXSW like a badge holder if you don’t have a badge.

Do it like an Austin local.

FIRST: UNDERSTAND WHAT YOU’RE NOT GETTING

Let’s be clear.

A SXSW badge gives you access to official programming, venues and events that aren’t necessarily available to the general public.

Without credentials, you’re not going to walk into every keynote, every panel or every official showcase.

That’s not the goal.

The goal is to take advantage of everything happening around SXSW.

And there is a lot.

The city fills with unofficial parties, outdoor concerts, brand activations, restaurant events, pop-ups and free shows.

Some require RSVPs.

Some have capacity limits.

Some are first-come, first-served.

Some are completely open.

And some events advertise themselves so heavily that you’ll wonder how anyone could possibly miss them.

SXSW 2024 RUNS MARCH 8–16

The official 2024 SXSW conference and festivals run March 8 through March 16.

Music is one of the biggest components, with showcases and performances spread throughout downtown and the surrounding entertainment districts.

Film and TV programming also takes over theaters across Austin.

And then there are the hundreds of unofficial events happening outside the official schedule.

That’s where Baller ATX comes in.

TIP #1: DON’T START DOWNTOWN AT 10 P.M.

This is probably the biggest mistake first-time SXSW visitors make.

They wait until nighttime.

Then they head downtown.

Then they discover everyone else had exactly the same idea.

If you don’t have credentials, start early.

Morning events.

Day parties.

Food pop-ups.

Brand activations.

Outdoor stages.

Panels open to the public.

Those are your opportunities.

By the time the sun goes down, you’ll already have had half a day of SXSW.

TIP #2: RSVP TO EVERYTHING

This is probably the most important rule.

If an unofficial party offers an RSVP:

Do it.

Even if you’re not sure you’re going.

Even if you have five other events scheduled.

Even if the event is free.

RSVP.

You can always decide later.

But if the event fills up and you didn’t RSVP, you may be out of luck.

This is especially important for brand parties, private showcases and popular day parties.

TIP #3: FREE DOES NOT ALWAYS MEAN WALK-IN

This is where people get confused.

An event might be advertised as “free.”

That doesn’t necessarily mean you can simply walk up and get inside.

Free may mean:

Free with RSVP.

Or:

Free while capacity lasts.

Or:

Free before a certain time.

Or:

Free for people who register online.

Read the details.

Don’t assume.

TIP #4: CHECK THE RSVP THE NIGHT BEFORE

SXSW changes quickly.

Events get updated.

Times change.

Venues change.

Additional performers are announced.

So if you’ve RSVPed to something several days ago, check it again before heading out.

The event website or organizer’s social media account may have updated information.

TIP #5: USE INSTAGRAM AS YOUR SXSW GUIDE

During SXSW, Instagram becomes one of the best ways to find out what’s happening.

Bars.

Restaurants.

Brands.

Musicians.

Promoters.

Event organizers.

They’re all posting.

Follow the places you already like before the festival begins.

Watch Stories.

Look for announcements.

Look for RSVP links.

Look for same-day events.

Sometimes the best party of the day doesn’t get heavily promoted until the morning it happens.

TIP #6: FOLLOW THE BARS

This is one of the easiest Baller ATX strategies.

Make a list of Austin bars and venues you already like.

Then check their SXSW schedules.

Places on Red River, Sixth Street, East Sixth, Rainey Street and South Congress often become part of the SXSW ecosystem.

Some host official showcases.

Some host unofficial parties.

Some host DJs.

Some bring in touring bands.

Some simply become packed with people.

Either way, they’re worth watching.

TIP #7: RED RIVER IS YOUR FRIEND

If you’re looking for live music without a badge, start with Red River.

The neighborhood already has a concentration of music venues, which means SXSW crowds naturally gravitate there.

Mohawk.

Empire.

Cheer Up Charlies.

Elysium.

Swan Dive.

Valhalla.

And the surrounding bars and restaurants.

You can spend hours walking around without ever needing to travel across the city.

TIP #8: GO TO EAST SIXTH

East Sixth is another great option.

During SXSW, bars and restaurants throughout the area get involved with events.

And unlike a giant festival venue, you can walk from place to place.

Find a show.

Grab a drink.

Walk outside.

Hear something coming from another bar.

Go investigate.

That’s how SXSW should be experienced if you’re going without credentials.

TIP #9: DON’T IGNORE SOUTH CONGRESS

South Congress can be slightly less chaotic than downtown while still giving you plenty to do.

Restaurants.

Bars.

Shops.

Pop-ups.

Outdoor events.

And plenty of people walking around.

It’s particularly good during the day.

Start with lunch.

Walk around.

Find a patio.

Check out a brand activation.

Then head downtown later.

TIP #10: DAY PARTIES ARE GOLD

If you’re trying to do SXSW without a badge, day parties are your best friend.

They are often easier to access than nighttime events.

Many are free.

Some have open bars.

Some have food.

Some have live music.

And some have surprisingly big names.

The best part?

You don’t have to stay until midnight.

You can attend a day party from noon to 3, then go somewhere else.

You’re building your own SXSW schedule.

TIP #11: FOOD IS A HUGE PART OF SXSW

Don’t make the mistake of thinking SXSW is only about music.

Austin restaurants know thousands of visitors are coming.

That means special menus.

Pop-ups.

Chef events.

Brand activations.

Food trucks.

Barbecue.

Tacos.

And plenty of free food at sponsored events.

If you’re doing SXSW on a budget, keep an eye out for events offering food.

You can turn a day of SXSW into breakfast, lunch, snacks and drinks without spending as much as you might think.

TIP #12: FOLLOW THE FOOD TRUCKS

Food trucks are another advantage for the badge-less SXSW visitor.

You don’t need a reservation.

You don’t need a ticket.

And you can usually find something quickly.

Tacos are the obvious choice.

But don’t limit yourself.

Austin’s food-truck scene is enormous.

Use SXSW as an excuse to try something you’ve never eaten.

TIP #13: DON’T CHASE CELEBRITIES

This is important.

You’re going to see famous people.

Maybe.

But don’t spend the entire day trying to find them.

SXSW is filled with celebrities, musicians, actors, executives and influencers.

You’ll hear rumors constantly.

“Someone saw so-and-so at this restaurant.”

“That actor is at this party.”

“That band is playing a secret show.”

Some of it will be true.

Some of it won’t.

And even if it is true, you may spend two hours chasing somebody who leaves five minutes before you arrive.

Go enjoy the festival.

If you happen to see somebody famous, cool.

TIP #14: SECRET SHOWS ARE REAL — BUT DON’T BUILD YOUR ENTIRE NIGHT AROUND THEM

SXSW has always had surprise appearances.

Bands show up.

Artists play unexpected sets.

Celebrities appear.

But secret events are exactly that.

Secret.

Don’t rely on them.

Have an actual plan.

Then if something unexpected happens, it’s a bonus.

TIP #15: GET OUT OF DOWNTOWN

SXSW doesn’t end at Congress Avenue.

Austin is a big city.

Some of the best unofficial parties happen outside the immediate downtown core.

Look at:

East Austin.

South Congress.

East Sixth.

Red River.

South Lamar.

The Domain.

Different neighborhoods have different events.

And if you’re willing to travel a little, you’ll have more options.

TIP #16: DON’T DRIVE DOWNTOWN

This should be obvious.

It isn’t.

Every year people attempt to drive directly into downtown during SXSW and then wonder why they’re stuck in traffic.

Don’t.

Park outside the busiest area.

Use rideshare.

Walk.

Use public transportation where practical.

And if you’re drinking, absolutely do not drive.

TIP #17: WEAR COMFORTABLE SHOES

You’re going to walk more than you think.

You may walk a mile between events.

Then another mile to food.

Then another mile because your next event is somewhere else.

Comfortable shoes are not optional.

They are SXSW survival equipment.

TIP #18: BRING A PORTABLE CHARGER

Your phone is going to get destroyed.

Maps.

Instagram.

RSVP emails.

Tickets.

Event websites.

Group texts.

Photos.

Videos.

Rideshare apps.

Everything depends on your phone.

Bring a portable charger.

Seriously.

TIP #19: DON’T OVERBOOK YOURSELF

This is the biggest mistake after not RSVPing.

People schedule:

12 p.m. event.

1 p.m. event.

2 p.m. event.

3 p.m. event.

4 p.m. event.

5 p.m. event.

6 p.m. event.

It looks great on paper.

It will never happen.

Austin traffic.

Lines.

Walking.

Events running late.

Security.

Crowds.

Give yourself time.

Two or three major events in a day is plenty.

Everything else is a bonus.

TIP #20: HAVE A BACKUP PLAN

If your main event has a huge line, leave.

Don’t stand there for two hours hoping.

Find another event.

This is the advantage of going without a badge.

You aren’t locked into a schedule.

If something doesn’t work, move.

SXSW WITHOUT A BADGE IS ABOUT BEING FLEXIBLE

This is the biggest lesson.

If you’re trying to recreate the official SXSW experience without credentials, you’re going to be frustrated.

Don’t.

Create your own.

Wake up.

Find breakfast.

Check Instagram.

Look at the day’s events.

Pick a couple.

Head downtown.

See what happens.

Maybe you get into the party you wanted.

Maybe you don’t.

Maybe you discover a band.

Maybe you find a food truck.

Maybe you end up at a bar you had never visited.

That’s SXSW.

THE BEST FREE THINGS AREN’T ALWAYS THE BIGGEST EVENTS

Don’t assume the biggest party is automatically the best.

Sometimes a small venue with a local band is much more fun.

Sometimes a tiny backyard party has better food.

Sometimes a bar you’ve never heard of has the best DJ.

Sometimes the biggest brand activation is just a giant line.

Explore.

THE BANGER’S SAUSAGE HOUSE STRATEGY

One of the easiest ways to build a day around East Austin is to start with food.

Grab something at a local restaurant.

Walk toward East Sixth.

Find a bar.

Check the day’s events.

Then move toward downtown as the afternoon develops.

You’re not trying to be everywhere.

You’re trying to enjoy the city.

DON’T FORGET ABOUT THE OFFICIAL FREE EVENTS

SXSW itself also offers programming and performances that don’t necessarily require the same credentials as every conference session.

Keep checking the official SXSW schedule as the festival approaches.

Events and access requirements can change.

The key is to look for anything specifically marked as open to the public or requiring free registration.

THE BLAZER-AND-SNEAKERS RULE

Austin SXSW fashion is simple.

Wear something that works for 80-degree weather.

And something that works for 50-degree weather.

Because you might get both.

Bring layers.

Wear comfortable shoes.

Don’t worry about looking like you’re attending a technology conference.

You aren’t.

You’re going to be walking around Austin all day.

THE BALLER ATX SXSW SURVIVAL KIT

Here’s what should be in your bag:

✔ Phone

✔ Portable charger

✔ ID

✔ Comfortable shoes

✔ Sunglasses

✔ Sunscreen

✔ Light jacket

✔ Water

✔ Event RSVP confirmations

✔ Rideshare app

✔ Patience

You’ll need all of them.

THE BOTTOM LINE

SXSW can seem intimidating if you don’t have credentials.

Don’t let it.

The badge is only one way to experience the festival.

The other way is to experience Austin during SXSW.

And honestly, that’s what we recommend.

Walk Red River.

Explore East Sixth.

Eat tacos.

Find a food truck.

Check out a day party.

Listen to a band you’ve never heard.

Grab a drink.

Find another event.

Talk to people.

Take pictures.

And let the city surprise you.

Don’t spend the entire week worrying about what you’re missing inside the convention center.

There is an enormous amount happening outside of it.

And the best part?

You don’t need a badge to experience Austin.

You just need to know where to look.

SXSW 2024: March 8–16.

No badge?

No problem.

Go have your own SXSW.

Forget the New Year’s resolutions for a minute.

If you really want to start 2024 the Austin way, head downtown, walk down Red River Street and follow the music.

That’s because Free Week is back.

On January 5 and 6, 2024, the Red River Cultural District is kicking off the new year with one of Austin’s best traditions: two nights of free live music spread across more than a dozen venues in and around the Red River district.

And yes, we’re emphasizing the word free.

No giant festival wristband.

No $150 ticket.

No waiting six months for your favorite artist to announce a tour.

Just walk into the district, find a show and start listening.

The 2024 edition features venues including Mohawk, Stubb’s, Empire Control Room & Garage, Cheer Up Charlies, Elysium, Flamingo Cantina, Swan Dive, Valhalla, The 13th Floor, Barbarella, Chess Club and Creek and Cave, with dozens of artists scheduled across the two-night event.

This is one of those Austin events that locals sometimes take for granted.

Don’t.

FREE WEEK IS MORE IMPORTANT THAN THE WORD “FREE” SUGGESTS

Free Week actually started back in 2003 at the original Emo’s, near Sixth and Red River.

The idea was simple: January is traditionally a slow time for Austin’s nightlife and music businesses, so give people a reason to come downtown, fill the clubs and support local musicians and staff.

Two decades later, that little idea has grown into one of the city’s signature winter music events.

The Red River Cultural District says Free Week was created specifically to keep clubs’ lights on and staff working during the slower winter months. Today, the festival brings thousands of people together while providing paid performance opportunities for musicians.

That’s an important distinction.

The shows are free to you. The musicians still get paid.

The festival is supported through fundraising, sponsors and the work of the Red River Cultural District, allowing fans to attend without an admission charge while still putting money into Austin’s independent music economy.

So if you go, don’t just show up and enjoy the music.

Buy a drink.

Order food.

Tip your bartender.

Tip the band.

Buy something from a local business.

That’s how Free Week keeps working.

2024 IS A TWO-NIGHT MUSIC MARATHON

One of the biggest changes longtime Free Week fans have noticed is how much the event has evolved.

The 2024 district-wide festival is concentrated on Friday, January 5 and Saturday, January 6.

That may sound short compared with the Free Week of years past, but don’t let the two-day schedule fool you.

There is a lot happening.

The 2024 lineup includes artists such as The Tiarras, Large Brush Collection, Magic Rockers of Texas, Daydream Twins, Redbud and Never, along with dozens of other local and regional acts.

And that’s only the beginning.

There are so many shows happening simultaneously that the biggest problem isn’t finding something to see.

It’s deciding what to skip.

THIS IS AUSTIN’S MINI SXSW

One of the easiest ways to explain Free Week to somebody who has never experienced it is:

It’s a mini SXSW without the SXSW price tag.

That doesn’t mean it’s literally SXSW.

It isn’t.

But the concept of walking around downtown, moving between venues and discovering bands you’ve never heard of is very similar.

And because everything is concentrated around Red River, you can actually do it.

You don’t need a car.

You don’t need to drive across Austin every hour.

You can walk from one venue to another.

Catch a band.

Walk outside.

Hear music coming from somewhere else.

Go inside.

Find another show.

Get a drink.

Repeat.

That’s the night.

THE MOHAWK SHOULD BE ON YOUR LIST

If you’re trying to build a Free Week itinerary, Mohawk is one of the obvious stops.

The venue has long been one of the central pieces of Austin’s Red River music scene, and Free Week is a perfect excuse to spend a night there.

The outdoor stage gives you a chance to see a show under the Austin sky, while the indoor room gives you another option when you want to get away from the January weather.

And that’s another thing to remember about January in Austin:

It can be 70 degrees.

It can be 40 degrees.

It can feel like both on the same night.

Dress in layers.

EMPIRE IS ANOTHER MUST-STOP

Empire Control Room & Garage is another major part of the Free Week experience.

The venue’s programming has long leaned toward hip-hop, electronic, indie and other sounds that don’t necessarily fit neatly into one genre.

That makes it a particularly good place to go when you want to hear something different.

CultureMap’s 2024 Free Week recommendations specifically highlighted artists and performances at Empire, including Foxtales and other acts worth checking out.

And that’s the whole point.

Don’t spend both nights seeing the exact same type of band.

Mix it up.

CHEER UP CHARLIES

Then there’s Cheer Up Charlies.

If you’ve never been, Free Week is a great excuse.

The venue has become one of the Red River district’s most recognizable places to catch local bands, DJs and alternative acts.

The outdoor area also gives you a chance to step away from the crowded rooms and get some air.

In the 2024 schedule, Cheer Up Charlies had multiple performances throughout the night, including sets from Batty Jr., Mockjaw, Sammy 6, Redbud and Billy Glitter.

The best strategy is not to obsess over seeing every set from beginning to end.

See what you can.

Move around.

Explore.

STUBB’S: BARBECUE + MUSIC

If there’s one venue that gives you the complete Austin combination, it’s Stubb’s.

Barbecue.

Live music.

Cold drinks.

A historic venue.

And right in the middle of Red River.

You can literally build part of your night around food.

That’s one reason Free Week is so much more than a music event.

You’re spending money in the neighborhood.

You might start with barbecue at Stubb’s.

Then head across the street.

Then grab a drink.

Then see another band.

Then get late-night food.

The entire district benefits from the crowds.

FOOD IS PART OF THE FREE WEEK EXPERIENCE

If you’re doing Free Week correctly, you’re going to get hungry.

Probably multiple times.

And you should use that as an excuse to explore the neighborhood’s food options.

One of the participating venues in 2024 was Vaquero Taquero, giving festivalgoers an easy opportunity to get tacos without leaving the district.

That is exactly what you want.

You don’t need a fancy dinner reservation.

You need something you can eat quickly between bands.

Tacos.

Pizza.

Barbecue.

Whatever works.

Eat.

Then get back out there.

THE BEST WAY TO DO FREE WEEK

Here’s our Baller ATX strategy.

Don’t try to make a minute-by-minute schedule.

You’ll fail.

Instead, pick three or four artists you absolutely want to see.

Put those on your schedule.

Everything else is flexible.

If you discover a great band, stay.

If the room is too crowded, leave.

If someone tells you there’s an amazing set down the street, go.

If you walk past a venue and hear something you like, go inside.

The lack of a ticket makes this possible.

You aren’t losing money by leaving a show.

That’s what makes Free Week so much fun.

GO EARLY

Another tip:

Start earlier than you think you need to.

The biggest mistake people make at multi-venue music festivals is showing up at 10 p.m. and realizing they’ve missed half the night.

Start around dinner.

Eat.

Get your first drink.

Catch an early set.

Then work your way toward the later shows.

You’ll see more music and avoid spending the first half of the evening standing around deciding where to go.

DON’T TRY TO SEE EVERYTHING

This is impossible.

Don’t even try.

The 2024 lineup was packed enough that music fans were already debating which artists to see before the weekend began.

Local Austin discussions were recommending acts including Never, Glasshealer, Other Vessels, Eagle Claw, Prom Queen, Daydream Twins, Magna Carda, Deezie Brown and Jake Lloyd.

That’s a pretty good example of the problem.

There are too many choices.

And that’s a good problem to have.

FIND A BAND YOU’VE NEVER HEARD OF

This is our biggest Free Week rule:

At least one band must be completely new to you.

Don’t spend the entire weekend watching artists you already know.

You’re in Austin.

The city has thousands of musicians.

Free Week is one of the easiest opportunities you’ll get to discover somebody new.

Pick a name that sounds interesting.

Look at the genre.

Go.

Maybe they’re terrible.

Who cares?

You didn’t pay $60 to find out.

Maybe they’re incredible.

Now you’ve found your next favorite Austin band.

That’s the experience.

THE BAR SCENE IS HALF THE FUN

Let’s be honest.

Free Week isn’t just about music.

It’s also an excuse to spend two nights drinking and eating your way through Red River.

That’s why the festival works so well for Austin.

You can see a band at 8.

Grab a beer at 9.

See another band at 10.

Get tacos at 11.

See another band at midnight.

Then find a bar.

And if you still have energy, find another one.

Just remember that the goal is to enjoy the night, not see how quickly you can destroy yourself.

Drink water.

Eat.

Pace yourself.

And absolutely do not drive after drinking.

THE RED RIVER BAR CRAWL

If you’re with friends, make your own Free Week bar crawl.

Start at one venue.

Have one drink.

Walk to the next.

See a band.

Walk again.

Grab food.

Another venue.

Another drink.

Another band.

The beauty is that you don’t need to stay anywhere for three hours.

You’re free to move.

That’s why Red River is such a great neighborhood for this type of festival.

The venues are close together, and the district is designed around nightlife.

WHAT MAKES FREE WEEK SO AUSTIN?

It’s not just that the music is free.

It’s that Free Week represents something Austin has always been good at.

Discovery.

You can walk into a tiny room and hear somebody who may eventually become a big name.

You can see a local band before anybody outside Austin knows who they are.

You can talk to musicians.

You can meet other people who are there for the same reason.

And you can do it without worrying about whether you got your money’s worth.

That is becoming increasingly rare.

THE ECONOMICS OF FREE

Here’s the part that deserves more attention.

Free doesn’t mean the event has no cost.

The musicians are being paid.

The bartenders are working.

The security staff is working.

The sound engineers are working.

The restaurants are feeding thousands of people.

The venues are keeping their doors open.

The Red River Cultural District is putting resources into making the festival happen.

So if you attend, support the ecosystem.

Buy a drink.

Buy food.

Tip.

Donate to the Red River Cultural District if you can.

And come back to these venues throughout the year.

The district doesn’t just need you for Free Week.

It needs you in February.

March.

April.

May.

June.

And every other month.

FREE WEEK IS ALSO ABOUT KEEPING AUSTIN WEIRD

There are plenty of reasons people complain about how much Austin has changed.

Some are legitimate.

Some are inevitable.

But every time you walk down Red River and hear music pouring out of a tiny venue, there is a little reminder of what made Austin special in the first place.

Independent musicians.

Independent venues.

People taking chances.

People trying something weird.

People showing up because they love music.

That’s what Free Week is protecting.

THE BALLER ATX FREE WEEK CHECKLIST

Before you head downtown, here’s the checklist:

✔ Pick three must-see artists

✔ Find at least one band you’ve never heard

✔ Start early

✔ Wear comfortable shoes

✔ Check the set times

✔ Eat before you’re starving

✔ Explore multiple venues

✔ Buy drinks and food locally

✔ Tip your bartenders and musicians

✔ Drink water

✔ Don’t drive after drinking

✔ Have a ride home planned

And most importantly:

Don’t over-plan.

Let the night happen.

TWO NIGHTS THAT CAN TURN INTO A MEMORY

Free Week is one of those Austin traditions that can seem almost too simple.

Free shows.

Red River.

January.

That’s it.

But when you actually experience it, you understand why it has survived for more than two decades.

It’s not about one headliner.

It’s not about one venue.

It’s not about one genre.

It’s about the entire district coming alive at the same time.

Hundreds of musicians.

Dozens of performances.

Restaurants.

Bars.

Friends.

Strangers.

And thousands of people wandering from venue to venue looking for something they haven’t heard before.

That’s Austin.

So don’t spend the first weekend of 2024 sitting at home complaining that there’s nothing to do.

There is plenty to do.

And it won’t cost you anything to get through the door.

Head downtown.

Walk Red River.

Listen.

Eat.

Drink.

Discover.

And support the people who keep Austin’s music scene alive.

Because if we’re lucky, we’ll still be doing the exact same thing twenty years from now.

Free Week.

January 5–6, 2024.

Red River Cultural District.

Free music.

Very Baller.

December in Austin is when the city completely changes personality.

The weather finally gets cool enough to make a jacket useful, downtown starts filling with holiday lights, restaurants roll out seasonal menus, and bars that normally have very little to do with Christmas suddenly become covered in tinsel, lights, ornaments and enough fake snow to make you forget you’re still in Texas.

And then there is the one Austin holiday tradition that everybody knows:

The Trail of Lights.

But if you think December in Austin is just about taking a walk through Zilker Park and looking at Christmas lights, you’re missing a huge part of what makes the month fun.

December 2023 is bringing back the Trail of Lights, holiday pop-up bars, Christmas markets, seasonal food and plenty of ways to spend the final weeks of the year without sitting at home watching Christmas movies for the 47th time.

And once Christmas is over, Austin immediately switches gears.

Because New Year’s Eve is coming.

THE TRAIL OF LIGHTS IS BACK

For many Austinites, December doesn’t officially begin until the Austin Trail of Lights turns on.

The tradition dates all the way back to 1965, when what started as a small community gathering around a yule log eventually grew into one of Austin’s biggest holiday attractions.

In 2023, the Trail is returning to Zilker Park with more than 2 million lights, 96 lighted trees, more than 70 holiday displays and lighted tunnels, creating a roughly 2.5-mile walk through the park.

That’s a lot of Christmas lights.

And that’s exactly why you shouldn’t treat the Trail of Lights like a quick stop.

You’re going to walk.

You’re going to stop.

You’re going to take pictures.

You’re going to get distracted by food.

You’re probably going to wait for somebody in your group to catch up.

And eventually somebody is going to say, “Are we almost done?”

No.

You’re not.

WHAT’S NEW FOR 2023?

One of the biggest changes this year is the way the Trail is handling admission.

There are multiple free general-admission nights, including December 8, 10 and several nights during the middle of the month, while paid general admission is offered on other nights. The festival also continues to offer upgraded options such as ZIP passes and Platinum experiences for people who want earlier access and additional amenities.

That means you can still experience one of Austin’s biggest holiday traditions without necessarily spending a fortune.

And that’s something we like.

The Trail also continues to offer the things that have become traditions of their own: the Ferris wheel, carousel, Santa’s House, food vendors, live entertainment and designated areas where visitors can roast s’mores.

THE BEST WAY TO DO THE TRAIL

Here’s the Baller ATX recommendation:

Don’t rush it.

Go after sunset.

Wear comfortable shoes.

Bring a jacket because Austin December weather can change quickly.

And don’t show up expecting to walk straight through without stopping.

You’re going to stop.

You should stop.

Take pictures.

Look at the displays.

Get something to eat.

Get a drink.

Ride the Ferris wheel if you’re feeling adventurous.

And make sure you actually walk through the entire trail.

The whole point is experiencing it.

DON’T DRIVE IF YOU DON’T HAVE TO

The Trail of Lights can create a serious parking headache around Zilker Park.

In 2023, parking at Zilker was limited and required a prepaid parking pass, while organizers encouraged visitors to use rideshare, carpools and the Trail’s shuttle system. Shuttle tickets included Trail admission.

So plan ahead.

If you’re going with friends, carpool.

If you’re drinking, rideshare.

And if you’re trying to save money, look at the shuttle options.

The worst way to start a holiday night is sitting in traffic around Zilker wondering where you’re supposed to park.

THE HOLIDAY BAR TAKEOVER

Once you’re done with the lights, Austin’s holiday bar scene is waiting.

And 2023 is bringing back one of the city’s most recognizable Christmas pop-ups:

Miracle on 5th Street.

The holiday takeover at The Eleanor returns for its seventh year, running from November 16 through December 27.

The entire bar gets transformed into a Christmas-themed wonderland, complete with elaborate decorations and holiday cocktails including Jingle Balls Nog, hot buttered rum and seasonal shots.

This is not a subtle Christmas bar.

If you’re looking for one little Christmas tree in the corner, this isn’t it.

The whole point is excess.

Lights.

Ornaments.

Christmas music.

Ridiculous drinks.

And decorations covering basically everything.

That’s exactly why people go.

FROSTY’S CHRISTMAS BAR

Downtown also gets another major holiday transformation in 2023 with Frosty’s Christmas Bar at Tiger Lilly.

The bar becomes a three-floor holiday experience featuring four different bars, themed drinks and massive decorations, including life-size nutcrackers, Christmas trees and enough Christmas lights to make Santa’s navigation system unnecessary.

And this is becoming a bigger trend in Austin.

Holiday bars aren’t just bars with a Christmas cocktail anymore.

They’re experiences.

You walk in and you’re supposed to feel like you stepped into somebody’s extremely over-the-top Christmas fantasy.

And honestly?

Austin does it pretty well.

AUSTIN’S HOLIDAY BARS HAVE BECOME AN EVENT

The holiday pop-up bar scene has changed dramatically over the years.

What used to mean putting a wreath on the door and serving eggnog has turned into full-on productions.

Bars build elaborate themes.

Menus change.

Cocktails get ridiculous names.

There are decorations everywhere.

Some places add Christmas markets, movie nights, themed parties and special events.

That means December has become one of the most entertaining months to explore Austin’s bar scene.

You can spend an entire night visiting holiday bars and never see the same Christmas decorations twice.

DON’T FORGET LALA’S

And then there’s Lala’s Little Nugget.

Unlike the temporary holiday pop-ups, Lala’s has been famous for its Christmas decorations year-round.

That’s what makes it different.

You don’t need to wait until December to get the Christmas experience.

But December is obviously when it makes the most sense.

If you want something more old-school and less polished than the giant holiday pop-ups, Lala’s is the kind of place that feels authentically Austin.

It’s weird.

It’s nostalgic.

It’s a little divey.

And it’s covered in Christmas.

Exactly how it should be.

MAKE IT A HOLIDAY BAR CRAWL

If you’re going to do the holiday bars, don’t just go to one.

Make a night of it.

Start downtown.

Have a drink.

Walk or rideshare to the next place.

Find another Christmas theme.

Then head east.

Grab food.

Find another bar.

The key is to keep the group small enough that you can actually move around.

And remember:

You don’t need to drink at every stop.

Sometimes the best move is to order one drink, look around, take some pictures and move on.

Otherwise, by bar number three, your Christmas spirit is going to be significantly stronger than your ability to walk.

CHRISTMAS FOOD IN AUSTIN

December also gives Austin restaurants an excuse to get creative.

Holiday menus start appearing.

Bakeries begin producing seasonal desserts.

Restaurants add special cocktails.

Coffee shops bring back peppermint, gingerbread and other winter flavors.

And because Austin is Austin, you’ll inevitably find some restaurant putting a Texas spin on a holiday classic.

That’s part of the fun.

You don’t have to eat a traditional Christmas meal every time you go out.

Look for seasonal specials.

Look for holiday brunches.

Look for restaurants doing special dinners.

And definitely look for the bakeries and dessert shops that go all-in on Christmas.

December is one of the easiest months of the year to justify eating dessert.

It’s practically required.

AUSTIN DOES CHRISTMAS DIFFERENTLY

One thing that makes an Austin December interesting is that the city never completely gives up its personality for the holidays.

You might see a traditional Christmas display next to a taco truck.

You might find Santa at a bar.

You might drink an eggnog cocktail at a dive.

You might eat barbecue while looking at Christmas lights.

And you might spend the afternoon in shorts before needing a jacket that night.

That’s Austin.

Christmas here doesn’t mean everything suddenly becomes traditional.

It becomes Austin Christmas.

And that’s much more fun.

THEN COMES NEW YEAR’S EVE

Once Christmas is over, the entire city changes gears.

Suddenly everybody wants to know:

“What are we doing for New Year’s?”

Austin has never had a shortage of options.

Downtown parties.

Live music.

Bars.

Rooftops.

Hotel parties.

Dance clubs.

Restaurants.

Neighborhood celebrations.

And, of course, plenty of people who wait until December 30 to start figuring out what they’re doing.

Don’t be that person.

If you’re planning a big New Year’s Eve night, start thinking about it early.

YOU DON’T HAVE TO SPEND $200

One of the biggest misconceptions about New Year’s Eve is that you need to buy an expensive ticket to have fun.

You don’t.

Some of Austin’s best New Year’s celebrations can be found at regular bars and music venues where the focus is simply on having a good night.

In 2023, local recommendations included places such as Far Out Lounge, where people could catch live music without paying the enormous prices associated with some downtown New Year’s events.

And that’s something to remember.

A packed bar with a good band can be just as fun as a giant hotel party.

Sometimes more fun.

LIVE MUSIC IS THE SAFE BET

If you’re not sure what to do on New Year’s Eve, live music is usually a good answer in Austin.

Find a band you like.

Get some friends together.

Go somewhere with food and drinks.

Watch the show.

Countdown at midnight.

Then figure out how you’re getting home.

You don’t need to reinvent New Year’s Eve.

You just need a good place and good people.

THE BEST NEW YEAR’S EVE STRATEGY

Here’s the Baller ATX plan:

Dinner around 7 p.m.

Don’t start the night hungry.

Drinks around 8:30.

Find your first bar.

Live music around 9:30.

Get somewhere you’ll want to stay.

Midnight countdown.

Celebrate.

12:15 a.m.

Do not immediately try to leave downtown with 100,000 other people.

Stay put.

Have another drink.

Grab food.

Let the traffic calm down.

1:30 or 2 a.m.

Head home safely.

The worst New Year’s Eve plan is trying to move across Austin immediately after midnight.

Everybody else has the same idea.

AND THEN THERE’S THE AFTERPARTY

For people who aren’t ready to go home at midnight, Austin’s nightlife continues.

Some bars stay open late.

Some venues have DJs.

Some restaurants and food spots continue serving.

And the city’s dive bars are often the place to go if you want to escape the giant downtown crowds.

That’s another reason we love Austin.

You don’t have to celebrate New Year’s Eve in one particular way.

You can go huge.

You can go casual.

You can stay home.

You can go to a neighborhood bar.

You can see a concert.

You can get dressed up.

You can wear jeans and a T-shirt.

There is no wrong answer.

DECEMBER IS ABOUT TRADITIONS

That’s ultimately what makes December special in Austin.

The Trail of Lights.

Holiday bars.

Christmas decorations.

Seasonal food.

Old traditions.

New traditions.

And then New Year’s Eve.

Somebody will go to the Trail for the first time.

Somebody else will have gone every year since they were a kid.

Somebody will discover Lala’s.

Somebody will spend the entire month trying every holiday cocktail in town.

Somebody will insist they have found the best Christmas lights in Austin.

And somebody will wait until 11 p.m. on December 31 to figure out where they’re going.

Don’t be that person.

THE BALLER ATX DECEMBER CHECKLIST

If you’re looking for a simple Austin December bucket list, start here:

✔ Walk the Trail of Lights

✔ Find a holiday pop-up bar

✔ Visit Lala’s Little Nugget

✔ Try a seasonal cocktail

✔ Eat something from a holiday menu

✔ Check out a Christmas lights neighborhood

✔ See live music

✔ Find a new restaurant

✔ Make New Year’s Eve plans

✔ Have a safe ride home

And most importantly:

Get out of the house.

Austin is at its best when you’re actually experiencing it.

THE FINAL MONTH OF THE YEAR

December has a funny way of making people slow down.

The year is ending.

People are coming home.

Friends are visiting.

Restaurants are busy.

Bars are decorated.

The city feels a little different.

And Austin has plenty of ways to take advantage of it.

Start at Zilker.

Walk through millions of lights.

Find a holiday drink.

Eat something good.

Listen to some music.

Visit a bar you’ve never tried.

Then, when Christmas is over, get ready for the final night of the year.

Because New Year’s Eve in Austin is waiting.

And if you plan it correctly, you can end 2023 exactly how you should:

With good food, good drinks, good music and a great group of people.

That’s a pretty good way to finish the year.

November might be one of the best months of the year to be in Austin.

The brutal summer heat has finally backed off, patios are enjoyable again, the holiday madness hasn’t completely taken over, and the city’s restaurants, chefs and bars are coming off another busy year of feeding one of the country’s most food-obsessed cities.

And then there is the weekend that brings all of that together.

The Austin Food + Wine Festival.

On November 4 and 5, 2023, Auditorium Shores will once again turn into one of the biggest food-and-drink playgrounds in Austin as chefs, pitmasters, bartenders, winemakers and food lovers gather for two days of eating, drinking and showing off what makes the Central Texas food scene so good. The 2023 festival was the 12th edition of the event and featured chefs from Austin and around the country.

For Baller ATX, this is one of those November events that is almost impossible to skip.

Austin has plenty of food festivals, but Austin Food + Wine is different.

This is the weekend when you can walk into one area and sample dishes from dozens of chefs without having to drive across the city.

You can eat barbecue.

Then tacos.

Then oysters.

Then pasta.

Then chocolate.

Then something you can’t pronounce.

Then wash it all down with wine, beer or a cocktail.

And then, because you are apparently making excellent decisions, you go back for another plate.

That’s the festival.

THIS IS NOT JUST A WINE FESTIVAL

The name can be a little misleading.

If you hear “Austin Food + Wine Festival” and assume you’re going to spend the weekend standing around sipping Chardonnay, you’re missing half the experience.

Actually, you’re missing most of it.

The food is the star.

The 2023 festival’s Chef Showcase brought together an enormous group of Austin-area chefs and restaurants, including Alma Alcocer of El Alma, Tano Avila of Grizzelda’s, Ji Peng Chen of Wu Chow, Jason Dady, Barrett Black of The Original Black’s BBQ, Joseph Gomez of Con Todo, Roberto Espinosa of Tacodeli, Liz and Stephanie Everett of Ensenada, Anthony Sobotik and Kendall Melton of Lick Honest Ice Cream, Paul Qui and the East Side King team, Jam Sanitchat of Thai Fresh and many more.

That’s what makes the event so fun.

You don’t have to pick one restaurant.

You don’t have to make a reservation six weeks in advance.

You don’t have to decide between tacos and barbecue.

You can eat all of them.

THE CHEF SHOWCASE IS THE MAIN EVENT

If you’re going to Austin Food + Wine, the Chef Showcase is where you want to spend serious time.

Imagine walking through a giant outdoor food festival and seeing restaurant after restaurant represented by the chefs actually cooking the food.

Instead of ordering one entrée at one restaurant, you get small bites from a huge selection of kitchens.

That means you can sample something from a restaurant you’ve been meaning to try without committing to an entire dinner.

And that’s one of my favorite things about the festival.

It turns the entire city into a tasting menu.

You can find established Austin institutions alongside newer restaurants that are trying to make a name for themselves.

You might discover your next favorite restaurant simply because you liked one bite.

And that is exactly how Austin’s food scene should be experienced.

THE FIRE PIT IS WHERE THINGS GET SERIOUS

Then there is the Fire Pit.

If barbecue and live-fire cooking are your thing, this is probably where you’re going to spend most of your time.

The Fire Pit features chefs and pitmasters cooking over open flames, giving attendees a chance to watch the cooking process and, more importantly, eat the results.

In 2023, the lineup included chefs such as Adrian Abella and Camille De Los Reyes of Sari-Sari Supper Club, Vinnie Cimino of Cordelia, Jason Dady, Leo Davila of Stixs & Stone, Harold Marmulstein of Salty Sow and Esaul Ramos of 2M Smokehouse BBQ.

And Esaul Ramos being part of the lineup is exactly the kind of thing that makes the festival worth attending.

2M Smokehouse has become one of the names people associate with serious Austin barbecue, and getting to taste food prepared by chefs and pitmasters like these in a festival setting is a completely different experience from going out for a normal Saturday lunch.

The Fire Pit also captures something important about Texas food.

Cooking over fire isn’t a gimmick here.

It’s part of the culture.

Barbecue.

Grilling.

Smoking.

Roasting.

Open-fire cooking.

Texas has built an identity around it, and Austin Food + Wine gives chefs an opportunity to put their own spin on those traditions.

WINE, BEER AND COCKTAILS

Obviously, the wine part matters.

The festival brings together wine and spirits producers, giving attendees the opportunity to taste things they may not normally find at their neighborhood restaurant or bar.

And that’s another reason you need a strategy.

Do not start drinking heavily the moment you walk through the gate.

You’re going to be there for hours.

There is food everywhere.

There are wine samples.

There are cocktails.

There are beers.

There are demonstrations.

There are people offering you things.

And eventually, if you aren’t careful, you’re going to be sitting underneath a tree wondering why you thought drinking your way through an entire festival was a good idea.

Pace yourself.

Drink water.

Eat.

Then drink some more.

The Austin Chronicle’s 2022 preview gave essentially the same warning, describing the festival as a particularly boozy event and recommending that attendees alternate alcohol with water or mocktails and plan transportation in advance.

It’s good advice.

THIS IS WHERE YOU FIND YOUR NEXT RESTAURANT

One of the best strategies at Austin Food + Wine is to stop thinking about what you already know.

Yes, go to the chefs and restaurants you’re excited about.

But leave room for something new.

If you’ve never tried a particular restaurant, this is the perfect opportunity.

Maybe you see a dish that looks interesting.

Try it.

Maybe somebody recommends a chef you’ve never heard of.

Go.

Maybe the line at your favorite restaurant is ridiculous.

Walk somewhere else.

The entire point of a festival like this is discovery.

And Austin has enough restaurants that you could spend the rest of your life trying to eat at all of them.

The festival gives you a shortcut.

THE 2023 LINEUP IS A SNAPSHOT OF AUSTIN’S FOOD SCENE

Look at the 2023 chef list and you’ll see just how diverse Austin’s food scene had become.

There were Mexican restaurants.

Barbecue.

Italian.

Chinese.

Thai.

Japanese.

Seafood.

Bakeries.

Ice cream.

Chocolate.

Cocktails.

And plenty of restaurants that don’t fit neatly into one category.

Chefs from places such as Wu Chow, Intero, Dashi Sichuan Kitchen + Bar, Thai Fresh, Ensenada, Con Todo, Lick Honest Ice Cream, Tacodeli and East Side King were represented.

That is a pretty good snapshot of modern Austin.

The city still loves tacos and barbecue.

Obviously.

But the food scene has expanded dramatically.

Austin has become a city where you can eat incredibly well across a huge range of cuisines without needing to leave town.

And Food + Wine is one weekend where you get to see all of it at once.

DON’T MISS THE CHEF DEMONSTRATIONS

If you’re someone who actually likes cooking, don’t spend the entire weekend standing in food lines.

Check out the chef demonstrations.

These are one of the more interesting parts of the festival because you aren’t just eating.

You’re learning.

Chefs demonstrate techniques, recipes and cooking methods, and some of the most interesting information comes from watching how professionals approach ingredients that you might normally ignore.

Even if you don’t cook, they’re entertaining.

And if you’re the person who always says, “I could make that at home,” this is where you get to find out whether you actually can.

Probably not.

But it’s worth trying.

THE BEST PART: YOU DON’T HAVE TO BE A FOODIE

There is sometimes a perception that Austin Food + Wine is only for hardcore food people.

It isn’t.

You don’t have to know who every chef is.

You don’t have to understand wine.

You don’t need to know the difference between every type of olive oil.

You don’t need to watch cooking shows.

You don’t need an Instagram food account.

You just need to like eating.

That’s pretty much the only qualification.

If you like food, you’re going to have a good time.

If you like drinks, you’re going to have a good time.

If you like watching people cook, you’re going to have a good time.

And if you like all three?

You’re probably going to need somebody to roll you home.

THE BATTLE BETWEEN QUALITY AND QUANTITY

There is one problem with the festival.

There is too much food.

That’s a good problem.

But it’s still a problem.

The first hour is easy.

You’re excited.

You see a taco.

You eat it.

Then you see barbecue.

You eat it.

Then you see pasta.

You eat it.

Then dessert.

You eat it.

Then another taco.

Then something else.

Suddenly you realize you’ve been at the festival for three hours and you’re completely full.

And there are still dozens of things you haven’t tried.

That’s why small portions are your friend.

Take your time.

Share.

If you’re with friends, don’t have everybody get the same thing.

Get different dishes and try everything.

The goal isn’t to eat the most.

It’s to eat the best.

COME HUNGRY. BUT DON’T COME STARVING.

This sounds contradictory, but it’s important.

Don’t eat a giant breakfast before you arrive.

But don’t show up completely empty either.

Have something light.

Then start tasting.

You’re going to be drinking too, and drinking on an empty stomach at a food festival is a terrible strategy.

You’ll feel great for about 45 minutes.

Then you won’t.

WHAT TO WEAR

November is one of the best months for an outdoor Austin festival.

The weather is usually much more forgiving than the summer months, and that’s exactly what you want when you’re walking around Auditorium Shores eating all afternoon.

Still, check the forecast.

Wear comfortable shoes.

You’re going to walk.

A lot.

And don’t wear your nicest white shirt.

This is a food festival.

Something is going to fall.

Something is going to drip.

Someone is going to hand you a sauce you weren’t expecting.

Accept it.

THE FOOD FESTIVAL DATE NIGHT

If you’re looking for something different to do with a date, Austin Food + Wine can actually be a great option.

You’re not sitting across from each other at a restaurant trying to come up with conversation.

You’re walking around.

Trying food.

Talking about what you like.

Making fun of each other’s wine choices.

Finding new restaurants.

Watching chefs.

It gives you something to do.

And if the date goes badly?

There is enough food there to distract you.

That’s a win either way.

GO WITH FRIENDS

The festival is also better with a group.

Four people is probably the sweet spot.

Everybody can grab different dishes and share.

One person can go get barbecue.

Someone else can get tacos.

Another person can grab dessert.

Then everybody meets back up and compares.

It’s basically a giant culinary scavenger hunt.

And because the event is spread out over a large area, having friends makes it easier to divide and conquer.

Just don’t lose anybody.

You’ll spend the rest of the afternoon trying to find them.

AUSTIN FOOD + WINE IS A SNAPSHOT OF WHERE THE CITY IS GOING

Perhaps the most interesting thing about the festival isn’t any individual dish.

It’s what the event says about Austin.

Twenty years ago, Austin was already known for barbecue, Tex-Mex, breakfast tacos and a handful of iconic restaurants.

Today, the food scene is much broader.

The city has become a destination for chefs from different culinary backgrounds.

The festival reflects that.

You can eat a classic Texas barbecue bite and then walk over to a chef making something inspired by Southeast Asia.

You can try a taco and then eat handmade pasta.

You can have chocolate from a local chocolatier and then taste wine from somewhere you’ve never heard of.

That’s Austin in 2023.

AND YES, THE WINE FLOWS

Let’s not pretend otherwise.

This is Austin Food + Wine.

There is plenty of it.

Wine tastings are one of the festival’s major attractions, and if you enjoy exploring different producers, this is a good opportunity to taste your way through different styles without buying an entire bottle.

But the same rule applies:

Pace yourself.

Especially if you’re spending the entire afternoon at the festival.

Eat something.

Drink water.

Take breaks.

And if you’re drinking, don’t drive.

Plan your ride home before you arrive.

That makes the entire experience better.

THE FESTIVAL THAT AUSTIN FOOD LOVERS WAIT FOR

By November, Austin has already been through another year of restaurant openings, closings, chef changes, new food trucks, new bars and new culinary trends.

Austin Food + Wine gives everybody an opportunity to take a breath and celebrate it.

For one weekend, you don’t have to chase down every new restaurant.

The chefs come to you.

And that’s what makes this event so special.

It is a celebration of the people who make Austin’s food scene what it is.

The established chefs.

The new chefs.

The pitmasters.

The pastry chefs.

The bartenders.

The winemakers.

The local restaurants.

The people standing behind the food.

THE BALLER ATX PLAN

If you’re going to the festival this November, here’s our strategy:

Come early.

Wear comfortable shoes.

Start with food before drinking.

Try things you’ve never tried.

Share everything.

Visit the Fire Pit.

Watch at least one chef demonstration.

Taste something new.

Drink water.

Take a break.

Don’t try to eat everything.

Because you can’t.

Trust us.

You can’t.

THE BOTTOM LINE

Austin Food + Wine Festival is one of those events that perfectly captures the city.

It’s big without being impersonal.

It’s sophisticated without taking itself too seriously.

It’s packed with nationally recognized chefs, but the Austin food scene remains at the center of it.

And most importantly, it’s fun.

You get to spend a weekend eating food from some of the city’s best restaurants, discovering chefs you may not know, drinking wine and cocktails, watching live-fire cooking and hanging out with thousands of other people who apparently thought spending an entire weekend eating was a good idea.

They were right.

So if you’re looking for something to do this November, head down to Auditorium Shores.

Come hungry.

Bring friends.

Wear comfortable shoes.

And prepare yourself for a weekend where the biggest question isn’t “Where should we eat?”

It’s:

“How much more food can we possibly eat?”

The answer, in Austin, is always:

A little more.

The first weekend of ACL Fest 2023 was not only filled with amazing music and fun times for all, but we had what was probably the BEST weather in Central Texas in six months! A very welcome change indeed, and the perfect atmosphere for our favorite music festival.

But there was so much more than just live music, great weather, and amazing food at ACL. So if you’re planning to be out there for weekend 2, don’t forget to check out all the sponsor activations going on around the park. Did we mention FREE swag?!

Let’s start with Tito’s Stardust Experience (Located just to the right of the Tito’s Tent stage)

Test your skills and win Tito’s swag playing their infamous claw machine. Or take a break and set a meet-up spot for your pals just outside the activation area on some comfy chairs under shady umbrellas. And remember… for the FIRST TIME EVER, all festival goers (21+) can purchase liquor, including a refreshing Tito’s Sparkling Lemonade at ANY of the bars around the park! No longer is the booze reserved for the VIPs, y’all!

Don’t forget to stick around and enjoy some amazing bands under the shady Tito’s Tent stage.

HULU at ACL!

Head into the Hulu House for that free Hulu gear AND a cool spot to catch all the live streaming ACL Fest content from the best seat in the house.

Party with T-Mobile at “Club Magenta”

Chill out and charge up at the ultimate FREE backstage experience located behind the T-Mobile Stage (entrance is to the right of the stage). Gain instant access if you’re a current T-Mobile customer by adding your “Club Magenta” pass to your mobile device via the T-Mobile Tuesdays app (an amazing baller way to get exclusive discounts btw!). When you get inside, you’ll find charging stations, upgraded (A/C!) restrooms, a private (cash) bar, and a chance to see your favorite bands playing the T-Mobile stage with exclusive side-stage access!

…and more!

Be sure to check out the AMEX lounge and get access to the VIP upstairs viewing area (for AMEX cardholders), or the Honda Retreat (across from the Honda stage) to recharge with friends and enter for a chance to win a 2024 Honda HR-V Sport! There’s also the Coke Studio, the Wrangler Ranch, and the Topo Chico Hard Seltzer Experience (21+) where you can score all the swag and recharge in between sets. All of these spots are easy to find on the festival map, and provide far less populated areas to meet up with friends when those crowds get CRAZY! Hey, you paid a lot for those wristbands, so take advantage of everything ACL (and its sponsors) have to offer! Happy Weekend Two everyone!

There are a lot of great events in Austin. But if you ask me what event I look forward to the most every year, there is really only one answer:

Fantastic Fest.

I’ve been volunteerings and attending Fantastic Fest since 2008, and with one exception—the year the festival temporarily moved to the Alamo Drafthouse Lakeline while South Lamar was being renovated—I have made my way back to the festival year after year.

At this point, Fantastic Fest isn’t just another Austin event on my calendar.

It’s a tradition.

It’s one of those weeks that makes Austin feel like Austin.

And in September 2023, Fantastic Fest is returning to its home at Alamo Drafthouse South Lamar, running September 21 through September 28.

The festival’s 18th edition is once again bringing horror, science fiction, fantasy, action and just about every other strange corner of cinema to Austin for eight days. The 2023 lineup includes 29 world premieres, along with numerous North American and U.S. premieres.

But if you’ve never been, it’s difficult to explain what makes Fantastic Fest different.

Because it isn’t simply a film festival.

It’s an experience.

THE FIRST TIME I WENT

My Fantastic Fest history starts in 2008.

That year, I walked into a festival that already had a reputation among serious genre-movie fans, but it still felt much smaller and more mysterious than the event it would eventually become.

Fantastic Fest 2008 ran September 18–25, and the lineup included movies such as The Chaser, Deadgirl, Alien Raiders, The Burrowers, Sauna, Chocolate and Feast 2: Sloppy Seconds.

But the movies were only part of the reason to be there.

The Alamo Drafthouse atmosphere was completely different from going to a normal movie theater.

People weren’t quietly walking into a theater, watching a movie and immediately leaving.

There were parties.

Guests.

Filmmakers.

Actors.

Food.

Drinks.

Costumes.

Surprises.

And the constant possibility that something completely ridiculous was about to happen.

That’s what hooked me.

And I’ve been going back ever since.

THIS ISN’T SUNDANCE

Fantastic Fest has always had its own personality.

Other major film festivals can feel formal.

Fantastic Fest feels like somebody took a movie convention, a Halloween party, a rock concert, a food festival and an eight-day movie marathon and threw them into the same building.

The festival specializes in genre films, but that’s almost too narrow a description.

You might see a horror movie one afternoon, a science-fiction film that night, an insane action movie afterward and then stumble into a party where one of the filmmakers is standing at the bar.

That’s normal at Fantastic Fest.

And the festival has developed a reputation for events that are just as memorable as the movies.

2008: BILL MURRAY AND A VERY STRANGE CLOSING NIGHT

One of my favorite things about having attended for so many years is being able to look back at how many unbelievable moments have happened at this festival.

The 2008 festival is a perfect example.

A secret screening of City of Ember ended up featuring a surprise appearance by Bill Murray.

And that wasn’t even the end of the night.

Murray later appeared at the closing-night afterparty at Longhorn Caverns, where he famously showed up about 35 feet underground.

That is the kind of thing Fantastic Fest does.

You don’t just watch a movie.

You have no idea what the night is going to turn into.

2009: ZOMBIELAND

Then came Zombieland.

The 2009 Fantastic Fest premiere brought Woody Harrelson, Jesse Eisenberg, Emma Stone and director Ruben Fleischer to Austin.

The movie would go on to become a major hit and one of the most recognizable zombie comedies of its generation.

But at Fantastic Fest, festival attendees got to experience it before the rest of the world really knew what it was going to become.

That has always been one of the biggest attractions of Fantastic Fest.

You aren’t necessarily watching movies that are already famous.

You’re watching movies that might become famous.

And sometimes you are watching them with the filmmakers sitting a few rows away.

2010: GETTING BURIED WITH RYAN REYNOLDS

If you want one story that perfectly explains the insanity of Fantastic Fest, look no further than Buried.

Ryan Reynolds stars in the movie as a man trapped inside a coffin.

Fantastic Fest decided that simply watching the movie wasn’t enough.

Four fans were actually placed inside coffins while watching the film on screens mounted inside.

They were then able to meet Reynolds afterward.

It was uncomfortable.

It was ridiculous.

It was completely unnecessary.

And it was absolutely Fantastic Fest.

The stunt became one of the festival’s most famous events and demonstrated that the organizers weren’t interested in simply showing movies.

They wanted people to experience them.

2011: THE HUMAN CENTIPEDE AND A FESTIVAL THAT KNEW EXACTLY WHAT IT WAS

By 2011, Fantastic Fest had fully embraced its reputation for being the place where mainstream movie events and completely bizarre genre cinema could coexist.

The festival opened with The Human Centipede 2: Full Sequence, a movie that was obviously not going to appeal to everyone.

That’s the point.

Fantastic Fest doesn’t apologize for being weird.

It celebrates it.

The 2011 festival also featured filmmakers and movies from around the world, continuing to establish Austin as an important destination for genre filmmakers.

2012: FRANKENWEENIE TAKES OVER SOUTH LAMAR

Then came one of the festival’s biggest Hollywood moments.

Tim Burton’s Frankenweenie opened Fantastic Fest in 2012.

The event was so large that Disney transformed the exterior of Alamo South Lamar for the premiere, and Burton, Winona Ryder and Martin Landau were among the talent connected to the event.

The Austin Chronicle described the 2012 festival as the year Fantastic Fest “went Hollywood.”

And that’s an important part of the festival’s history.

It proved that a festival built around strange, independent and genre films could also attract major studios and some of the biggest names in filmmaking.

THE YEAR THE FEST MOVED NORTH

There is one year that stands out differently in my own Fantastic Fest history.

The festival temporarily moved away from South Lamar and up to Alamo Drafthouse Lakeline while the South Lamar location underwent renovation.

Lakeline had just opened as a massive 10-screen, 944-seat theater, and Fantastic Fest moved there for the 2013 edition.

For me, it just wasn’t quite the same.

Fantastic Fest belongs at South Lamar.

The building.

The neighborhood.

The restaurants.

The bars.

The lobby.

The people wandering around between screenings.

The entire atmosphere.

Lakeline was a perfectly good theater, but Fantastic Fest felt different there.

When the festival came back to South Lamar, it felt like coming home.

And that is why, all these years later, I still associate Fantastic Fest with that theater.

2014: A FOOD FIGHT

If you’ve noticed a theme here, you’re probably starting to understand Fantastic Fest.

It isn’t afraid to get weird.

For the festival’s 10th anniversary in 2014, the opening-night party reportedly turned into an actual food fight.

Not a metaphorical food fight.

An actual food fight.

Because apparently a normal anniversary party wasn’t enough.

This is another reason Fantastic Fest has such a loyal following.

People don’t just attend to watch movies.

They attend because they know something unexpected might happen.

THE MOVIES THAT BECAME CULT CLASSICS

Over the years, Fantastic Fest has also become a launching pad for movies that eventually developed huge followings.

The Babadook.

It Follows.

John Wick.

Zombieland.

The Chaser.

I Saw the Devil.

The Host.

Troll Hunter.

And countless others have passed through the festival.

In 2014 alone, movies such as John Wick, The Babadook and It Follows helped make that era of Fantastic Fest especially memorable for genre fans.

And that’s why picking movies at Fantastic Fest is so much fun.

You never really know which movie you’re going to be talking about five years later.

2019: PARASITE

One of the biggest moments in the festival’s modern history came in 2019 with Bong Joon Ho’s Parasite.

The movie would go on to win the Academy Award for Best Picture.

But Fantastic Fest audiences got to experience the film during its festival run, before it became one of the most celebrated movies of the year.

After a screening, the South Lamar Alamo was even ceremonially renamed Bong Joon Ho Cinema.

That’s the kind of Austin weirdness that makes the festival special.

THEN 2020 HAPPENED

And then, of course, everything stopped.

Fantastic Fest could not operate as the normal in-person event in 2020.

The festival instead put together virtual programming, including online screenings, events, Fantastic Feud and retrospectives.

For people who had made the festival an annual tradition, it was strange.

No crowds.

No packed lobby.

No running from theater to theater.

No standing around talking about the movie you just watched.

No random celebrity walking past you.

No late-night conversations about whether the movie you just watched was brilliant or completely terrible.

It was a reminder that Fantastic Fest isn’t really just about movies.

It’s about being there.

BACK TO SOUTH LAMAR

By 2023, Fantastic Fest had returned to the physical experience that makes it so special.

And this year’s lineup is a pretty good reason to get excited.

The festival opens with The Toxic Avenger, Legendary’s new take on the cult classic, starring Peter Dinklage, Jacob Tremblay, Elijah Wood and Kevin Bacon.

The festival is also presenting The Creator, Gareth Edwards’ major science-fiction film, along with Eileen, The Book of Solutions, a prequel to Pet Sematary, and Mike Flanagan’s The Fall of the House of Usher.

And then there are the movies you don’t necessarily know about yet.

That’s where Fantastic Fest gets interesting.

A movie you’ve never heard of can suddenly become the movie everyone is talking about.

SECRET SCREENINGS ARE PART OF THE FUN

And then there are the secret screenings.

This is one of the reasons Fantastic Fest can be frustrating for somebody who wants to plan every minute.

You don’t know everything.

That’s intentional.

The festival has historically used secret screenings to surprise audiences with major films before release.

In 2023, secret-screening speculation was already running rampant among fans before the festival, with titles such as Saltburn, Dream Scenario, DogMan and Saw X eventually appearing among the secret screenings.

That is part of the experience.

You hear rumors.

You look at clues.

Someone says they heard a studio is bringing something.

Another person swears they know.

Nobody really knows.

Then the theater goes dark.

And suddenly you’re watching something that won’t be widely available for months.

FANTASTIC FEST IS ALSO A BAR SCENE

For Baller ATX, we can’t talk about Fantastic Fest without talking about the nightlife.

The festival is centered around South Lamar, which means the event naturally spills into the surrounding restaurants and bars.

People need food between movies.

People need drinks after movies.

People need somewhere to sit and argue about whether the movie they just watched was genius or terrible.

That’s part of the culture.

Fantastic Fest can easily turn into an all-day Austin experience.

Start with breakfast.

Watch a movie.

Grab lunch.

Watch another.

Get a drink.

Watch another.

Dinner.

Another movie.

Then drinks.

Then a party.

Then maybe another movie.

Then somehow it’s 2 a.m.

And you have to wake up and do it again.

For eight days.

This is not a festival for people who need eight hours of sleep.

THE PARTIES ARE AS IMPORTANT AS THE MOVIES

Fantastic Fest has developed some legendary parties and events over the years.

There have been zombie parades.

Wild premieres.

Costume events.

Celebrity karaoke.

Food events.

The famous Fantastic Debates.

And parties where the distinction between movie promotion and complete chaos becomes difficult to identify.

Celebrity karaoke has become part of the festival tradition, with stars and filmmakers taking the stage alongside festival attendees.

And the Fantastic Debates have become another signature event, combining trash talk, debate and physical competition.

According to recent retrospectives, participants over the years have included Elijah Wood, Dominic Monaghan, Michelle Rodriguez and even Keanu Reeves.

Again:

Only at Fantastic Fest.

WHAT TO WATCH IN 2023

If you’re heading to Fantastic Fest this year, the obvious big titles are worth checking out.

The Toxic Avenger is the big opening-night draw.

The Creator is another major theatrical title.

The Fall of the House of Usher is especially interesting for horror fans because it comes from Mike Flanagan.

But don’t spend your entire festival watching movies you already know about.

That’s the wrong way to do Fantastic Fest.

Pick a couple of big titles.

Then gamble.

Find something you’ve never heard of.

Read the description.

Look at the director.

Take a chance.

That’s how you find the movie you’ll be recommending to everyone six months later.

MY FAVORITE PART OF THE FESTIVAL

After attending since 2008, the best part isn’t even necessarily the movies.

It’s the people.

You start seeing the same faces every year.

People who you only see during Fantastic Fest.

People you’ve met in line.

People you recognize from previous years.

People who know that when you say, “I’ll see you at the festival,” you mean you’ll probably see them ten times over the next week.

The festival creates its own little temporary community.

For eight days, everyone is obsessed with movies.

Everyone has an opinion.

Everyone has a schedule.

Everyone is tired.

Everyone is drinking too much coffee.

And everyone wants to know:

“What did you see?”

That question gets asked constantly.

And it never gets old.

IF YOU’VE NEVER BEEN, THIS IS YOUR YEAR

If you’ve lived in Austin for years and have never attended Fantastic Fest, 2023 is a good time to change that.

You don’t have to be a hardcore horror fan.

You don’t have to know every obscure director.

You don’t need to understand Japanese horror cinema.

You don’t need to dress like a movie character.

Just be willing to try something different.

Start with one movie.

Then another.

Check out a party.

Walk around South Lamar.

Grab a drink.

Talk to people.

See what happens.

You might become hooked.

I did.

Back in 2008.

And I’m still going.

FIFTEEN YEARS LATER

That’s probably the strangest part for me.

When I went to my first Fantastic Fest in 2008, I wasn’t thinking about the fact that I’d still be talking about the festival 15 years later.

I certainly wasn’t thinking about writing an article about it.

I was just there to watch movies.

But that’s what great Austin traditions do.

They become part of your life.

You remember the movies.

You remember the parties.

You remember the celebrities.

You remember the weird stuff.

You remember the people you met.

You remember sitting in a theater at midnight wondering what the hell you had just watched.

And then you come back the next year.

And the next.

And the next.

Except for that one Lakeline year.

Even after all these years, Fantastic Fest remains one of the events that makes me proud to call Austin home.

Because it isn’t trying to be polished.

It isn’t trying to be normal.

It’s loud.

It’s weird.

It’s creative.

It’s unpredictable.

It’s obsessed with movies.

And it embraces exactly the kind of strange energy that has always made Austin special.

So as September approaches, start getting your schedule together.

Pick your movies.

Leave some room for surprises.

Find something you’ve never heard of.

Grab dinner.

Get a drink.

Talk to strangers in line.

Stay up too late.

And prepare yourself for the inevitable question:

“What are you watching next?”

Because once Fantastic Fest starts, you don’t really have a schedule anymore.

You have a mission.

Watch as many movies as humanly possible.

And hope you survive the week.

Fantastic Fest 2023 runs September 21–28 at Alamo Drafthouse South Lamar.

I’ve been going since 2008.

And if you’ve never experienced it, there’s really only one thing left to say:

Welcome to Fantastic Fest.

July in Austin is hot.

Really hot.

By the time lunch rolls around, the idea of sitting inside a fancy restaurant for two hours can sound less appealing than finding a taco trailer, grabbing your food and eating outside with an ice-cold drink.

Fortunately, Austin has one thing that can make almost any summer day better:

Tacos.

And we’re not talking about the giant national chains or the restaurants that happen to serve tacos. We’re talking about the places that made Austin’s taco culture what it is—the trailers, trucks and tiny neighborhood operations where you walk up to a window, place your order and get some of the best food in the city.

This month, we’re skipping the fancy dining room and taking a taco tour.

Because if you really want to understand Austin’s food scene, you need to eat tacos from a trailer.

Austin’s taco-trailer culture is one of the best things about the city. Some of these places have been around for years. Others are newer operations that have developed cult followings almost overnight. Some specialize in breakfast tacos. Others make one specific taco and refuse to do anything else. Some are open all day. Others sell out and close.

And that’s part of the adventure.

You don’t necessarily need reservations.

You don’t need a dress code.

You don’t need a $100 dinner.

You just need to know where to go.

START WITH THE CLASSIC: EL PRIMO

If you’re looking for an old-school Austin taco trailer, start at El Primo on South First.

This is the kind of place people mean when they talk about Austin’s classic taco-trailer culture.

The setup is simple.

Walk up.

Order.

Grab a seat outside.

Eat.

There is nothing overly complicated about it, and that’s exactly why it works.

El Primo has built its reputation around traditional Mexican breakfast and lunch favorites, with breakfast tacos remaining one of the biggest draws.

If you’re going early, the migas are a great place to start.

Eggs, tortilla chips, cheese and salsa wrapped into a taco make the perfect Austin breakfast, particularly when paired with coffee.

The bacon, egg and cheese is another obvious choice, while chorizo and barbacoa are worth considering if you want something heavier.

But don’t make the mistake of thinking El Primo is only a breakfast stop.

The trailer also serves lunch tacos, tortas, burritos and other Mexican favorites.

That makes it a good first stop on a taco tour because you can get the classic Austin breakfast-taco experience before moving on to something completely different.

And that’s the key to doing an Austin taco tour correctly.

Don’t order six tacos at the first place.

You’re going to regret it.

Order one or two.

Try them.

Then move.

VERACRUZ ALL NATURAL: THE BREAKFAST TACO THAT PUT AUSTIN ON THE MAP

No list of Austin taco trailers would be complete without Veracruz All Natural.

In 2023, Veracruz was still one of the city’s most recognizable names in the taco world, and its reputation was well deserved.

The obvious order is the migas taco.

This is one of those tacos that has become so associated with Austin that visitors frequently put it on their must-eat list before they even arrive.

The combination of eggs, crispy tortilla chips, avocado, cheese, pico and salsa creates a taco that feels substantial without being ridiculously heavy.

But Veracruz isn’t only about breakfast.

The menu expands into seafood, chicken, steak, al pastor and other tacos, which means you can easily turn one visit into a full lunch.

The shrimp taco is another standout, especially if you want something different from the typical beef-and-pork rotation.

And don’t forget the drinks.

Aguas frescas and fresh juices are exactly what you want when you’re eating tacos in July.

Because here’s the thing about Austin in July:

You need something cold.

A spicy taco followed by an ice-cold agua fresca might be one of the best combinations in the city.

Veracruz has also become an important part of Austin’s food culture because it represents something bigger than one popular taco.

It is a family-run business that grew from a small operation into one of the city’s most recognizable taco brands.

And that is exactly what makes Austin’s taco scene interesting.

The best places aren’t necessarily the ones that started with a huge investment.

They started with food.

Then people came back.

Then they told their friends.

Then suddenly there was a line.

CUANTOS TACOS: SMALL TACOS, BIG FOLLOWING

Next stop:

Cuantos Tacos

Cuantos has become one of the most talked-about taco operations in Austin, specializing in Mexico City-style street tacos.

And this is where the taco tour starts getting serious.

The tacos are smaller than what many Americans expect.

That’s intentional.

They’re designed to be street tacos—small, flavorful and easy to eat several at a time.

Which means you don’t order one.

You order a few.

Cuantos offers several fillings, including carnitas, barbacoa, chorizo and other rotating options, and the best strategy is to order a variety so you can compare them.

One of the things that makes Cuantos particularly interesting is its connection to Austin’s broader taco community.

Owner Luis “Beto” Robledo became part of a group of Austin taco makers that local media later dubbed the “Taco Mafia.”

The group includes Robledo along with Xose Velasco and Anthony Pratto of Discada and Edgar Rico and Sara Mardanbigi of Nixta.

In 2023, Austin PBS was producing a documentary series about the group, highlighting their businesses, friendships and the way they were shaping Austin’s modern taco scene.

That’s a pretty big deal.

Because it demonstrates that Austin’s taco scene isn’t just a collection of random food trucks.

There is a community behind it.

There are friendships.

There are chefs sharing ideas.

There are different styles of Mexican cooking being represented.

And there is a real sense of pride surrounding the city’s taco culture.

DISCADA: THE TACO THAT DOESN’T NEED A MENU

Then there’s Discada.

Discada may be the easiest taco trailer in Austin to explain.

They basically make one taco.

That’s it.

No giant menu.

No twenty different fillings.

No spending ten minutes trying to decide what to order.

You order discada.

And you eat it.

The taco gets its name from the cooking technique, which uses a large metal disc similar to a plow disc or wok.

The mixture combines meats and vegetables, creating a rich, intensely flavored filling.

Then it gets put into small corn tortillas and topped with ingredients such as onion, cilantro and pineapple.

That pineapple is important.

It adds a little sweetness that cuts through the richness of the meat.

The result is a taco that is very different from the standard Austin breakfast taco.

And because the tacos are small, you can eat several.

That’s the idea.

Discada’s focused menu has become part of its appeal.

You’re not walking up wondering whether you want chicken or steak.

You’re there for the discada.

And if you like it, order more.

Austin’s food scene has increasingly moved toward chef-driven food trucks and highly specialized concepts, and Discada is one of the best examples.

The trailer doesn’t need to do everything.

It does one thing.

And it does it extremely well.

NIXTA: WHEN THE TACO TRAILER WORLD GETS CHEFY

Technically, Nixta Taqueria is a taqueria rather than a traditional trailer, but it belongs on this list because it represents where Austin’s taco scene is going.

Nixta combines traditional Mexican techniques with modern, chef-driven ideas.

The restaurant became nationally recognized after chef Edgar Rico won the James Beard Award for Emerging Chef in 2022.

And by 2023, Nixta had become one of the city’s most talked-about taco destinations.

The standout is the duck carnitas taco.

Yes.

Duck.

Instead of the traditional pork carnitas, Nixta uses duck to create something richer and more unusual.

The tortillas are another major part of the experience.

Nixta focuses heavily on heirloom corn and nixtamalization, which gives the tortillas a flavor and texture that can stand up to the fillings.

This is where a taco tour gets interesting.

You can go from a simple breakfast taco trailer to a Mexico City-style street taco truck to a Northern Mexican discada truck and then finish at a chef-driven taqueria.

And they’re all serving tacos.

That’s Austin.

DON’T FORGET THE BIRRIA

No 2023 taco tour would be complete without talking about birria.

The birria craze was still going strong, and Austin had several places serving the rich, slow-cooked meat alongside crispy tacos and consommé.

One of the most popular styles involved dipping the tortilla into the cooking juices, griddling the taco until crispy and serving it alongside a cup of consommé.

It’s messy.

It’s rich.

It’s extremely satisfying.

And it is not necessarily the taco you want to eat while wearing a white shirt.

Austin’s birria scene also demonstrates how quickly taco trends can spread.

A few years earlier, birria wasn’t nearly as ubiquitous.

By 2023, you could find it throughout the city.

That doesn’t mean every birria truck is worth visiting.

It means you need to find the good ones.

And that’s where asking locals becomes useful.

Austin food discussions regularly recommend places such as Cuantos, Discada, Granny’s, Ensenada, Santa Barbacha and TexSueño when people ask about standout taco trucks and trailers.

THE SEAFOOD TACO STOP

If you’re doing a serious taco tour, don’t eat only meat.

Austin has a surprisingly strong seafood-taco scene.

Ensenada is one place worth putting on the list if you’re looking for seafood rather than the usual barbacoa, carne asada or al pastor.

Fish tacos can be especially appealing in July because they’re lighter than some of the heavier meat options.

Crispy fish.

Cabbage.

Salsa.

Lime.

Cold drink.

That’s a perfect summer lunch.

And it gives your taco tour some variety.

THE BREAKFAST-TACO RULE

Here’s a Baller ATX rule:

Breakfast tacos count.

They absolutely count.

In fact, you could make an entire Austin taco tour out of breakfast tacos.

The city takes breakfast tacos seriously.

Eggs.

Potatoes.

Bacon.

Cheese.

Sausage.

Chorizo.

Migas.

Barbacoa.

And more.

The trick is knowing when to go.

Some of the best breakfast taco trailers get busy early.

If you show up at 10:30 or 11 a.m., you may have missed the peak selection or be standing behind everyone who had the same idea.

Get up early.

Eat breakfast.

Then take a break before starting the lunch portion of the taco tour.

THE PERFECT AUSTIN TACO TRAILER DAY

Here’s how we’d build a July taco day.

8:00 a.m. — El Primo

Start with a breakfast taco.

Keep it simple.

Migas or bacon, egg and cheese.

Coffee.

Don’t overeat.

You’ve got work to do.

10:30 a.m. — Break

Go somewhere with air conditioning.

Drink water.

Let your stomach recover.

Noon — Veracruz

Get the migas or a seafood taco.

Try one of the aguas frescas.

Take a break.

2:00 p.m. — Cuantos

Now it’s time for Mexico City-style tacos.

Order several small tacos and share them.

4:00 p.m. — Discada

This is the specialty stop.

Get the discada taco.

Then get another.

You’ve earned it.

6:00 p.m. — Pool

This is important.

You need to cool down.

Head to Barton Springs or another swimming spot.

8:00 p.m. — Dinner

If you’re still hungry, go for something lighter.

Maybe seafood.

Maybe a final taco.

Maybe just a cold drink.

10:00 p.m. — Bar

Finish somewhere with live music.

Because no Austin food tour should end before the night does.

THE BIGGEST MISTAKE: TRYING TO DO TOO MUCH

There is one major problem with making a taco-trailer itinerary.

You are going to want to visit everything.

Don’t.

You don’t need ten taco stops in one day.

Your stomach will hate you.

Pick three or four.

And spread them out.

The goal is to experience the tacos.

Not create a medical emergency.

Also remember that food trucks and trailers can have different hours than restaurants.

Some open early.

Some open late.

Some close when they sell out.

Some are closed certain days.

And some move.

Always check the current schedule before driving across town.

That was true in 2023, and it remains one of the most important rules of the Austin food-trailer scene.

WHY TRAILERS MATTER TO AUSTIN

There is a reason Austin’s taco trailers have become such an important part of the city’s identity.

They represent accessibility.

You can walk up.

Order something incredible.

Eat it outside.

And not spend a fortune.

They also give chefs an opportunity to experiment.

A trailer is a lower-cost way to test a concept.

If people love it, the business can grow.

And some of Austin’s most celebrated restaurants started with that kind of small-scale food operation.

The taco trailer is also deeply connected to the city’s Mexican-American food culture.

These aren’t simply trendy businesses.

They are part of a much larger history of Mexican food in Central Texas.

What has changed is the attention.

Austin’s taco makers are now getting national recognition.

They’re appearing in documentaries.

They’re winning awards.

They’re attracting visitors from around the country.

And in 2023, Austin’s taco culture is arguably one of the city’s biggest food attractions.

THE FINAL BITE

So if you’re looking for something to do in Austin this July, forget the expensive dinner.

Forget the complicated reservation.

Forget the restaurant where you have to dress up.

Find a taco trailer.

Order something you’ve never tried.

Sit outside.

Drink something cold.

Then find another one.

Austin’s taco scene is too big to experience in one day, and that’s exactly why you should start exploring now.

There are old-school breakfast taco legends.

Mexico City-style street tacos.

Northern Mexican specialties.

Birria.

Seafood.

Chef-driven tacos.

And countless neighborhood trailers that don’t have national recognition but have a loyal following of locals who swear they’re the best in town.

That’s the fun.

There isn’t one definitive “best taco in Austin.”

Ask ten Austinites and you’ll get ten different answers.

But there are places worth trying.

And the best way to decide for yourself is to grab a few friends and start eating.

Just remember the Baller ATX taco-tour rules:

Order small.

Share.

Drink water.

Wear sunscreen.

Bring cash just in case.

Check hours before you go.

And most importantly:

Never stop after the first taco.

It’s Austin.

There’s always another taco trailer around the corner.

If there is one weekend Austin music fans should have circled on the calendar this July, it is Hot Summer Nights.

From Thursday, July 20 through Sunday, July 23, the Red River Cultural District is once again turning downtown Austin into one giant free music festival, bringing hundreds of local and regional musicians into venues throughout the district. The best part isn’t just the lineup. It is the fact that you can walk into venue after venue without buying a festival ticket.

For a city that has built much of its identity around live music, Hot Summer Nights is one of the best examples of what makes Austin different.

This isn’t ACL.

This isn’t SXSW.

There aren’t massive stages in a giant field.

There isn’t a $400 wristband.

Instead, the festival takes over the neighborhood that has been at the heart of Austin’s independent music scene for years. More than a dozen venues participate, with shows happening throughout the district and bands representing multiple genres.

And yes, it is free.

That makes Hot Summer Nights one of the easiest Austin festivals to recommend because you don’t have to spend months planning it.

You can simply show up.

FOUR NIGHTS. DOZENS OF VENUES. HUNDREDS OF MUSICIANS.

The 2023 edition is the sixth year of Hot Summer Nights, and the festival is scheduled to run Thursday through Sunday.

The idea behind the festival is simple: get people into Austin’s music venues during the traditionally slower summer months while creating paid opportunities for musicians and staff.

That mission is important.

Austin has built an international reputation as the Live Music Capital of the World, but keeping that music ecosystem alive takes more than putting “Live Music Capital” on a bumper sticker.

Musicians need to get paid.

Bartenders need to get paid.

Sound engineers need to get paid.

Door staff need to get paid.

Independent venues need customers.

And local businesses surrounding those venues need people walking through their doors.

Hot Summer Nights brings all of those pieces together.

The Red River Cultural District describes Hot Summer Nights and its sister winter festival, Free Week, as admission-free, all-ages festivals designed to provide additional revenue to musicians and staff during traditionally slower periods.

So when you walk into a free show, you’re not simply getting something for nothing.

You’re participating in an event specifically designed to support the local music economy.

RED RIVER IS THE PLACE TO BE

If you have never spent a night exploring the Red River Cultural District, Hot Summer Nights is probably the perfect introduction.

The district is compact enough that you can walk between venues, which means you don’t have to commit to one band for the entire night.

That’s the beauty of it.

You might walk into one venue because you recognize the name of the band.

You stay for twenty minutes.

Then someone tells you there is a great act playing down the street.

You leave.

Walk a few blocks.

Go inside another venue.

Discover a band you’ve never heard of.

Then another.

By midnight, you may have seen four or five completely different artists.

That’s the Hot Summer Nights experience.

The participating venues in 2023 included places such as Mohawk, Stubb’s, Cheer Up Charlie’s, Empire Control Room & Garage, Flamingo Cantina, Swan Dive, Elysium, The Creek and The Cave and The 13th Floor, among others.

That gives you a ridiculous amount of variety packed into a relatively small area.

Rock.

Punk.

Indie.

Hip-hop.

Electronic.

R&B.

Singer-songwriters.

Metal.

Experimental music.

Whatever your taste, there is probably something happening within walking distance.

THIS ISN’T JUST ABOUT THE BIG NAMES

One of the biggest mistakes you can make at Hot Summer Nights is trying to build your entire weekend around the most recognizable band.

Don’t.

This festival is about discovery.

Sure, if there is a band you absolutely want to see, put them on the schedule.

But leave room for surprises.

The best Hot Summer Nights story isn’t necessarily, “I saw the band I already knew.”

It’s:

“We walked into this tiny venue because we had no idea who was playing, and they were incredible.”

That is how Austin’s music scene works.

You don’t always know what you’re going to find.

And that’s what makes a multi-venue festival so much more fun than a traditional festival where you spend the entire day staring at a schedule and trying to figure out which stage you can physically reach in time.

Here, you can improvise.

THE AUSTIN CHRONICLE PARTY

One of the events worth putting on the July 2023 schedule is the Austin Chronicle’s Hot Summer Nights party at The 13th Floor on Saturday, July 22.

The Chronicle-curated lineup features JaRon Marshall + the Collective, Felt Out and Jane Leo, with DJ Jake Garcia opening the night.

Doors are scheduled for 7 p.m., with music beginning at 8 p.m.

And yes, admission is free.

JaRon Marshall is particularly interesting for music fans because of his work with Grammy-nominated Austin group Black Pumas.

The show is a good example of what makes Hot Summer Nights different from an ordinary free concert.

You’re getting an actual curated lineup in a real Austin music venue in the middle of a citywide music festival.

And you aren’t paying $40 or $50 to get through the door.

DON’T JUST GO FOR THE MUSIC

One of the best things about Hot Summer Nights is that you don’t have to spend the entire weekend inside a concert venue.

The Red River neighborhood is full of restaurants, bars and food options, which means the festival can easily become an entire night out.

Start with dinner.

Catch a show.

Walk to another venue.

Grab a drink.

See another band.

Get something to eat.

Find another show.

Repeat.

The festival’s 2023 promotion specifically highlighted local restaurant and bar specials happening throughout the weekend, giving people another reason to explore the district instead of simply going from venue to venue.

And that is exactly how we recommend doing it.

Don’t treat Hot Summer Nights like a concert.

Treat it like a neighborhood-wide party.

THE PERFECT HOT SUMMER NIGHTS PLAN

If you’re new to the festival, here’s how we would approach one of the nights.

Start around 6 p.m.

It’s still hot outside, so don’t feel like you need to arrive at 3.

Get dinner somewhere in or around the Red River area.

Grab a cold drink.

Then head toward your first venue.

Stay for a set.

If you love the band, stay longer.

If you don’t, leave.

That’s the beauty of a free festival.

You don’t have to feel guilty about walking out.

Head to the next venue.

Listen to another band.

Maybe stop for a drink.

Then keep moving.

Around 10 or 11 p.m., you’ll probably have a completely different idea of what you want to hear than you did when you arrived.

That’s when Hot Summer Nights gets really fun.

THE BAR SCENE IS PART OF THE FESTIVAL

For Baller ATX readers, there is another reason Hot Summer Nights deserves attention.

The bar scene.

Red River isn’t simply a collection of music venues.

It is one of Austin’s most concentrated nightlife districts.

During Hot Summer Nights, the bars become part of the overall festival experience.

You can see a band and then walk into a bar for a drink.

You can grab food between shows.

You can find a patio.

You can stop somewhere for a frozen cocktail.

You can meet friends who are attending a completely different show.

And because so much is happening within a relatively small area, you don’t have to spend your night sitting in traffic.

That’s a huge advantage in July.

THE HEAT IS REAL

Of course, there is one problem.

It’s July in Austin.

It’s going to be hot.

Very hot.

And you’re going to be walking.

So dress accordingly.

Wear comfortable shoes.

Bring water.

Don’t underestimate the heat.

Take breaks inside air-conditioned venues.

If you’re drinking, remember that alcohol and Texas summer temperatures aren’t exactly best friends.

Drink water throughout the night.

And don’t try to prove that you’re tougher than the weather.

The weather doesn’t care.

YOU DON’T NEED A WRISTBAND

This is perhaps the most important thing to understand about Hot Summer Nights.

You don’t need a traditional festival wristband.

You don’t have to spend hundreds of dollars.

You don’t even have to RSVP to attend.

The 2023 festival information specifically noted that RSVP was encouraged and could provide access to giveaways, but RSVP was not required and did not guarantee entry.

The festival’s fundraising component is also worth understanding.

Hot Summer Nights exists in part because the Red River Cultural District is trying to support the independent music economy.

So if you enjoy the free shows, consider supporting the organization.

You can donate.

You can buy food and drinks from participating businesses.

You can tip the musicians.

And most importantly, show up.

A free festival only works if people actually attend.

GO SOMEWHERE YOU’VE NEVER BEEN

Our biggest recommendation for Hot Summer Nights 2023 is simple:

Go somewhere you’ve never been.

Austin has plenty of people who say they love live music but spend every weekend at the same two venues.

Don’t do that this weekend.

Walk into a venue you’ve never visited.

Watch a genre you normally wouldn’t listen to.

See a local band you’ve never heard of.

Talk to somebody.

Ask what they’re watching next.

Then follow the crowd.

You might discover your new favorite Austin band.

And that’s worth far more than the price of a ticket.

Because the ticket is free.

THE REAL REASON HOT SUMMER NIGHTS MATTERS

Austin has changed a lot.

The skyline is different.

Downtown is different.

Restaurants have changed.

Bars have changed.

Entire neighborhoods have changed.

But the independent music scene remains one of the city’s defining characteristics.

Hot Summer Nights is a reminder of that.

It puts local musicians at the center of downtown.

It fills small venues.

It brings people together.

And it gives Austinites a reason to explore the Red River district during one of the toughest times of year for outdoor events.

Most importantly, it doesn’t require you to be wealthy to participate.

You can literally show up with $20 in your pocket, walk around, listen to music and have an entire night.

That’s becoming increasingly rare.

And it is exactly the kind of event Austin should continue supporting.

OUR BOTTOM LINE

If you only do one free music event in Austin this July, make it Hot Summer Nights.

Come Thursday.

Come Friday.

Come Saturday.

Come Sunday.

Or pick one night and explore.

Start with food.

Find a band.

Walk to another venue.

Grab a drink.

Discover somebody new.

Then finish the night with late-night food somewhere around Red River.

You don’t need a VIP pass.

You don’t need a festival outfit.

You don’t need a complicated plan.

You just need comfortable shoes and an open mind.

Because for four nights in July, downtown Austin becomes one giant free concert.

And in a city famous for live music, there may not be a better deal all summer.

Hot Summer Nights runs July 20–23, 2023, throughout the Red River Cultural District.

Four nights. Dozens of venues. Hundreds of musicians.

And absolutely no excuse not to go.